Dickey’s Barbecue Announces Sweet Ending to Social Media Campaign

(Dallas, TX) To kick off the new year, Dickey’s Barbecue launched a social media campaign that asked fans to Tweet their favorite meat.  The social campaign, #SpicyorSweet, garnered over 5,000 votes via Twitter and put fans in the running to win free barbecue for an entire year.  Today, the nation’s largest barbecue chain announced the winner of the campaign and results of the vote.

“Our guests really responded to the Sweet or Spicy campaign,” said Roland Dickey, Jr. president and CEO of Dickey’s Barbecue Restaurants, Inc.  ”62% of our guests voted for the Sweet Pulled Pork Cornbread Sandwich while 38% appreciate the Spicy Chicken Cornbread Sandwich – both sandwiches were big winners for our brand.”

“I love the barbecue at Dickey’s and now I have a reason to go back even more,” said winner of free barbecue for a year, Robert Lacy.  Lacy is from San Jose, California and voted for the Sweet Pork Cornbread Sandwich.

he fast casual chain known for authentic slow smoked barbecue has seen a 20% surge in overall sandwich sales system wide since kicking off their new Buttery Cornbread Buns in late December.  Sales of Chicken Sandwiches are up over 300%.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.