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Barbecue, Books, & Business by Roland Dickey Jr.: Business Breakdowns – Coca-Cola Episode

In this episode of Barbecue, Books, & Business, Roland Dickey Jr. dives into one of his favorite podcasts: Business Breakdowns. If you’re a fan of deep dives into the strategies and histories of iconic companies, this podcast is a must-listen.

Roland highlights the Business Breakdowns episode on Coca-Cola, one of the world’s most fascinating companies. From its humble beginnings on May 8, 1886, when Dr. John Pemberton first sold the syrup at Jacobs Pharmacy in Atlanta, to its evolution as the largest global beverage company, Coca-Cola’s story is rich with innovation and strategy.

This episode explores Coca-Cola’s marketing genius, its unique relationship with bottlers, brand segmentation, and their multi-layered marketing strategies—from global campaigns to local bottler initiatives. You’ll also learn about their product diversification, including acquisitions like BodyArmor, Costa Coffee, and their stake in Monster Energy.

In a world of quick headlines, this podcast takes you deeper into what makes companies like Coca-Cola so successful. Watch the video to hear why Roland thinks this episode is worth your time and how it can inspire your own business journey. Click to check it out.

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