Bypass Link To Main Content
866.340.6188 Request More Info
866.340.6188
866.340.6188

Barbecue, Books & Business: Business Breakdowns – Coca-Cola

In this episode of Barbecue, Books, & Business, Roland Dickey Jr. dives into one of his favorite podcasts: Business Breakdowns. If you’re a fan of deep dives into the strategies and histories of iconic companies, this podcast is a must-listen.

Roland highlights the Business Breakdowns episode on Coca-Cola, one of the world’s most fascinating companies. From its humble beginnings on May 8, 1886, when Dr. John Pemberton first sold the syrup at Jacobs Pharmacy in Atlanta, to its evolution as the largest global beverage company, Coca-Cola’s story is rich with innovation and strategy.

This episode explores Coca-Cola’s marketing genius, its unique relationship with bottlers, brand segmentation, and their multi-layered marketing strategies—from global campaigns to local bottler initiatives. You’ll also learn about their product diversification, including acquisitions like BodyArmor, Costa Coffee, and their stake in Monster Energy.

In a world of quick headlines, this podcast takes you deeper into what makes companies like Coca-Cola so successful. Watch the video to hear why Roland thinks this episode is worth your time and how it can inspire your own business journey. Click to check it out.

 

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

 

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

SHARE
Back to Blog
Stay Connected

This website is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, filed, excluded, exempted, or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration or notice filing requirements, or are covered by an applicable state exclusion or exemption. The following states regulate the offer and sale of franchises: California, Florida, Hawaii, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Nebraska, New York, North Dakota, Rhode Island, South Dakota, Texas, Utah, Virginia, Washington and Wisconsin. If you reside, plan to operate, or will communicate about the franchise in one of these states, you may have certain rights under applicable franchise laws or regulations.

© 2025 Dickey’s Franchise