Dickey’s Barbecue Adds Whole Meats Offering to Menu

Dickey’s Barbecue, the Dallas-based franchise known for slow-smoked barbecue announced today that they will begin selling whole meat options in all stores across the country.  The new menu items will be available starting July 29 and will include slow-smoked briskets, pork butts, barbecue honey hams, smoked turkeys and full racks of ribs.

“I’m excited about our new whole meat offerings because they offer our customers another choice for family meals and events,” said Roland Dickey, Jr., CEO and President of Dickey’s Barbecue Restaurants, Inc.  “Taking home a whole smoked brisket or pork butt just smoked hot and fresh in our local pit will be a convenient new selection for our customers to enjoy.”

Customers can order whole meats in the restaurants, online or via phone. Because Dickey’s smokes all meats on-site, items are subject to availability to insure freshness.

“The holidays are right around the corner and our slow smoked whole meats such as our fall-off-bone ribs or juicy Barbecue Honey Ham can make throwing a party a snap,” said Joette Young, Director of Marketing and Sales for Dickey’s Barbecue Restaurants, Inc.  “We smoke it and you take the credit!”

To kick off the launch of Dickey’s new whole meat options, the company launched #DickeysAllOverYourFace a 6 week campaign that encourages fans to watch, share and comment on all social media platforms. Customers are encouraged to post photos enjoying Dickey’s Ribs on Facebook. From those messy-faced photos, Dickey’s will choose a winner August 30. The winner will be featured as the cover photo on the Dickey’s Facebook Page and website for a day plus they will win a free rack of ribs.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.