Dickey’s Barbecue Restaurants Names Chief Brand Officer

Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, today announced Christie Finley as the new Chief Brand Officer.  Finley will lead marketing initiatives for the expanding concept while aligning brand core values with aggressive business goals.

“Christie brings incredible vision, drive and creativity to our growing brand,” said Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “At a time when our company is experiencing tremendous development, Christie will be spearheading our Marketing efforts to drive all aspects of the Dickey’s Barbecue brand forward.”

Prior to joining Dickey’s Barbecue Restaurants, Inc., Finley led the strategic development and implementation of advertising and marketing campaigns across a diverse range of consumer and business to business brands, in both corporate and agency roles.  In her new position, she will guide the overall brand direction, allowing it to continue energized expansion while maintaining Dickey’s Barbecue brand promise. The newly established function within brand leadership comes at an exciting time as the company plans to add 100 new restaurants by 2015.

“I’m thrilled to join an organization that is so passionate about investing in and building a truly differentiated brand experience,” said Finley.   “Customers are demanding more from their brand experiences than ever before. It’s difference that creates preference and it’s preference that builds business. I’m looking forward to joining the team as we push the brand to new levels of success.”

Finley earned her bachelor’s degree in marketing from Texas Christian University and holds an M.B.A. from Southern Methodist University, Cox School of Business.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.