Dickey’s Cues Up a New Location in California

Dickey’s Barbecue is enthusiastic about opening a new location in Hollister. The Hollister location opens Thursday, August 15 at 11 a.m. and is throwing a three-day party to celebrate.

“We’re very excited to meet the community at out three-day kick-off party,” said owner Dawn Toff who owns and operates this location with Ron Toff. “We know the whole community will fall in love with our slow-smoked barbecue and home-style sides.”

Thursday, August 15:The first 50 customers will receive a Dickey’s gift card fully loaded with up to $50. The next 100 customers will receive a voucher for a free meal plate with the purchase of a drink.

Friday, August 16: The party continues with free Dickey’s Barbecue giveaways. The first 100 customers will receive a free Big Yellow Cup of Miss Ollie’s Tea and Dickey’s merchandise.

Saturday, August 17: Join 92.7 KTOM for $2 Pulled Pork Big Barbecue sandwiches from noon to 2 p.m. Dickey’s will hold a drawing for free barbecue for an entire year. Three winners will be chosen and one lucky guest will win a $500 gift card to Dickey’s.

Dickey’s Barbecue in Hollister is located at 551 McCray Street, next to Urgent Care. The nation’s fastest growing barbecue franchise is set to open another location in Castro Valley on Thursday as well.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.