Dickey’s Unveils New Menu Boards and Modern Rustic Interior Nationwide
Dickey’s Barbecue Restaurants announced they are introducing new layered natural wood interior schemes and enhanced menu boards at all new restaurants. In addition, existing restaurants will be gradually making the shift to the clean lines and rustic wood update. “For three generations, my family has held a deep-rooted passion for great barbecue and as our brand evolves it’s important to convey that message visually,” said Roland Dickey, Jr. President and Chief Executive Officer for Dickey’s Barbecue Restaurants, Inc. “The craftsman style with the rough-hewn wood and metal combination really sets the vibe for an overall enhanced dining experience.” Dickey’s new interior design features a timeless worn feel with reclaimed wood plank walls, corrugated metal detail and bold graphic canvas prints. The enhanced menu boards are designed to improve the customer experience through high definition food photography and menu descriptions. The boards also feature Dickey’s new whole meat options that are now available nationwide. “Dickey’s has a rich history and we continually strive to offer exciting new ways to keep our brand energized,” said Dickey. “From the rustic design of our restaurants, the wood fire smell from the smoker to the tunes playing in the background – it all sets the tone for the next generation of Dickey’s Barbecue Restaurants.”
About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.