Dickey’s Multi-Unit Franchise Owner Opens Third Location in California
(Castro Valley, CA) On Wednesday, August 21 at 11 a.m. the new Dickey’s in Castro Valley will open its doors to all barbecue fans. The first 50 customers who purchase an item on that day will receive a Dickey’s gift card fully loaded with up to $50. “Dickey’s authentic pit-smoked barbecue has become a favorite on the West Coast,” said multi-unit owner Jimmy Lu, who also owns locations in Fremont and San Jose. “The Castro Valley community is very family-oriented and Dickey’s is a perfect fit for this town.” On Thursday, customers will enjoy a day of free giveaways. The party finishes out on Friday, August 23 with a guest appearance by 95.3 KRTY and $2 Pulled Pork Big Barbecue sandwiches from 11 a.m. to 1 p.m. “It’s exciting to be expanding the Dickey’s brand across northern California,” said Lu. “Customers enjoy Dickey’s authentic slow-smoked barbecue and keep coming back for more!” This new location is located at 3835 E. Castro Valley Blvd, right next to 24 Hour Fitness. Dickey’s Barbecue Pit is showing no signs of slowing down. The nation’s fastest growing barbecue franchise opened in Hollister last Thursday.
About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.