Dickey’s Slow Smoked Texas Barbecue Heading to Winchester
Dickey’s Barbecue Pit will open its newest location in Winchester, Virginia on Thursday, April 18 at 11 a.m. The first 100 guests in line will receive a free Pulled Pork Big Barbecue sandwich.
“Dickey’s really fits into the culture of Winchester,” said local owner Maricela Messner. “We offer the delicious flavors of barbecue with the convenience of a fast casual restaurant atmosphere to this great community. I hope people will think of Dickey’s Barbecue as a friendly group of folks that are passionate about serving outstanding barbecue.”
Messner is originally from Houston, Texas. She and her husband moved back to the East Coast almost 2 years ago. For the past 15 years, Messner held senior leadership roles for companies such as AT&T, Best Buy, and Citibank. She also served in the United States Army along with earning her Master’s Degree in Strategic Leadership. Messner plans on opening three more Dickey’s Barbecue locations.
“Winchester is a growing part of the Shenandoah Valley,” said Messner. “It has a good balance of businesses and community orientation. The Dickey’s brand and values will be well received and we can’t wait to open and share our passion for great barbecue!”
The restaurant offers eight different smoked meats and 11 home-style sides, like fried okra. It features fall-off-the bone tender pork ribs, perfectly tender brisket and Dickey’s signature sauce. This new store is located at 2524 South Pleasant Valley Road and the store phone number is 540-665-1000. The new store also has online ordering available.
About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.