Father-Son Duo Brings Texas Barbecue to Columbia with Dickey’s

(Columbia, MO) Wade Bradley has 37 years of restaurant management experience and on Thursday, June 26 at 11:00 a.m., Bradley and his son, Jared will open their first restaurant, Dickey’s Barbecue Pit . To celebrate, the first location in Columbia is hosting a three-day grand opening celebration. The first 50 guests will receive gift cards worth up to $50.

“The Dickey’s Barbecue business model was exactly what I was looking for,” said first time franchise owner, Wade Bradley. “Columbia is a vibrant town experiencing a lot of growth right now, making it the perfect location for fast-casual barbecue.”

Friday, Dickey’s Barbecue Pit will offer all day merchandise giveaways. On Saturday, radio station 94.3 KAT Country will be on-site and customers can stop by for $2 pulled pork barbecue sandwiches from noon to 2 p.m.  Also, one lucky winner will be chosen for a $500 gift card, two winners will receive free barbecue for an entire year and customers will have the chance to win St. Louis Cardinals tickets.

Bradley’s restaurant experience includes Cracker Barrel and McDonald’s. Dickey’s Barbecue Pit in Columbia is located at 1412 Forum Boulevard, Suite 130 and the store phone number is 573.303.3167. Check out all the details on this new location on Facebook.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.