Nation’s Largest BBQ Chain Smokes the Competition, Preps for Round Two
‘(Dallas, TX) Dickey’s Barbecue is kickin’ up its heels celebrating record sales this holiday season. The rapidly expanding national barbecue chain brokesystem wide sales records with over $2 million in sales November 19-23. This represents a 45% increase in year-over-year sales.
“We had an overwhelmingly positive response to our expanded holiday family meals,” said Roland Dickey, Jr. President and CEO of Dickey’s Barbecue Restaurants, Inc. “The day before Thanksgiving we saw a 63% increase in sales of individual proteins and full holiday meals – we’re already gearing up for round two of record breaking sales during the Christmas holiday.”
Dickey’s Barbecue is officially the nation’s largest barbecue franchise and holiday catering experts. Dickey’s offers Smoked Turkey, Cajun Fried Turkey, Spiral Ham and the new Barbecue Honey Ham in select markets. Dickey’s sold out of holiday proteins in many locations. Sales included:
•1,701 Smoked Turkeys sold
•1,494 Cajun Fried Turkeys sold
•125,000 pounds of signature baked potato casserole
“Dickey’s is not only the segment leader in fast-casual barbecue, but now we also offer great tasting and unique catering alternatives for busy families,” said Dickey. “We are so proud of the quality holiday meals we offer and are excited so many families are inviting us to be part of their holiday meals across the country.”
The Complete Holiday Meal includes cornbread dressing, gravy, baked potato casserole, green beans with bacon and 12 buttery rolls in addition to the custom prepared turkey or ham.
For franchise opportunities call (866) 340-6188 or visit www.dickeys.com/franchise/.
About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.