October: Limited-Edition Pink Big Yellow Cup
The iconic Big Yellow Cup is changing it up for a limited time for a very worth cause:
In honor of Breast Cancer Awareness Month in October, the world’s largest barbecue concept’s signature Big Yellow Cup will become pink. Throughout the month, Dickey’s will offer the 32-ounce limited-edition collectible Tribute Cup for purchase in all of their locations across the U.S.
A portion of the proceeds raised from the sale of the Pink Big Yellow Cup will go toward providing our hero first responders with mammography screenings and other services through The Dickey Foundation.
“Breast cancer is the most common cancer diagnosed among U.S. women and the second leading cause of death,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “One in eight women will be diagnosed in their lifetime, and early detection is key to increasing survival rates. As the nation’s largest barbecue brand, Dickey’s is proud to support our local first responders in the battle against breast cancer.”