Roland Dickey Stops by New Dickey’s Barbecue Pit in Seaside

Dickey’s Barbecue Pit in Seaside will be holding a grand opening celebration for its new location starting Thursday, March 6 at 11:00a.m. On Saturday, March 8 Roland Dickey, chairman of Dickey’s Barbecue Restaurants, will be stopping by to give away 100 copies of his book, “Mr. Dickey’s Barbecue Cookbook.” “Seaside is going to be a perfect location for our slow smoked Texas barbecue,” said local owner Bryan Roche. “We’re honored to be a part of the expansion in the great state of California and appreciate the local support — we hope everyone will come celebrate with us.” Two former KFC general managers, Kevin Roche and Bryan Roche just inked a 10 year multi-unit franchise deal that will add 100 new Dickeys Barbecue Restaurants in Fresno, The Inland Empire, Greater Los Angeles and the Central Coastal market areas.  Kevin and Bryan have been best friends since fifth grade. Dickey’s Barbecue Pit in Seaside is located at 880 Broadway Ave., Suite C and the store phone number is 831-717-4486. For more information follow their Facebook page.

Thursday, March 6:

The first 50 dine-in customers will receive a Dickey’s Barbecue gift card for up to $50. The next 100 customers will receive a FREE meal plate voucher with the purchase of a drink.

Friday, March 7:

Customers with enjoy a day full of merchandise giveaways including t-shirts, koozies and sunglasses.

Saturday, March 8:

The celebration continues with $2 Pulled Pork Big Barbecue sandwiches and a special appearance by Roland Dickey who will be giving away 100 free cookbooks. Radio station 92.7 FM will also be onsite from noon to 2:00p.m.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.