Number of Stores: 2

Franchisee Since: 2022

Q: What was your previous career?
A: Before becoming a Dickey’s franchisee, I worked for the same company as an asset manager for 22 years.

Q: Did you have previous restaurant experience?
A: No restaurant experience. But I am currently also a realtor.

Q: Can you share insights about the development timeline, costs, and if everything stayed on track?
A: The development process was very short since I took over an existing location. I believe, from start to finish, it was about 40 days. Whatever the minimum wait period was. It was a learning curve, but with the support of Dickey’s franchise system, we got it done quickly. The initial costs were substantial. I probably could’ve negotiated better, but every investment was strategically planned to ensure long-term profitability. Having the guidance and operational expertise of Dickey’s helped streamline each stage of opening my locations.

Q: What inspired you to become a Dickey’s Barbecue Pit franchisee?
A: Number one, the brand reputation. I love it. The support that Dickey’s offers to its franchisees is amazing.

Q: How did you grow your business in Fort Stockton and Big Spring?
A: By prioritizing customer service and leading by example. I personally managed the Fort Stockton location for six months to rebuild community trust and establish a welcoming atmosphere. The key was making guests feel valued and creating a positive work environment for staff.

Q: What sets your Dickey’s locations apart?
A: Community involvement and hands-on management. My sister and I are present at the stores multiple days a week, building connections with guests and ensuring everyone who walks in feels like family.

Q: What are you most proud of in your journey as a Dickey’s franchisee?
A: Turning a struggling store around and creating a thriving business that impacts my community positively. Seeing happy guests, fostering a supportive workplace, and achieving consistent growth are extremely rewarding.

Q: How has your journey been since becoming a franchisee?
A: Opening my first location in Fort Stockton in 2022 was a big step, and expanding to Big Spring in 2024 was even more rewarding. It has been a journey filled with challenges, growth, and strong community connections. Improving customer service, building an engaged team, and seeing the positive response from our community has made it all worthwhile.

Q: Why do you believe in the Dickey’s franchise system?
A: The structure, support, and proven systems allow me to focus on what matters most—serving great barbecue and creating memorable experiences. Dickey’s reputation and operational support empower franchisees to succeed.

Q: What advice would you give to aspiring franchisees?
A: Be willing to put in the work, lead by example, and never underestimate the power of great customer service and community engagement. With dedication and the right support system, like the one Dickey’s offers, success is attainable.

From Vision to Victory: Toni Espinoza’s Successful Journey as a Dickey’s Barbecue Franchisee

In 2022, Toni Espinoza took a leap of faith, stepping into the world of restaurant ownership with Dickey’s Barbecue Pit in Fort Stockton, Texas. What started as a courageous decision to build a future on her own terms quickly transformed into a thriving business, and two years later, Toni opened her second location in Big Spring, Texas. Her remarkable journey is a testament to resilience, vision, and an unyielding commitment to serving her community.

Building a Dream: The Decision to Join Dickey’s
Toni’s decision to invest in a Dickey’s franchise wasn’t just about owning a business—it was about aligning with a brand that shared her values of community, quality, and customer care. “The brand reputation is phenomenal,” Toni shares. “The support system Dickey’s has in place is unmatched.” Coming from a corporate background, Toni found comfort in the comprehensive operational guidance and structure that Dickey’s provided, making her transition from employee to entrepreneur smooth and empowering.

From Employee to Entrepreneur: A Pivotal Moment
After 22 years of working for the same company, Toni reached a crossroads. When she requested to transition to part-time, her employer encouraged her to pursue her next chapter in full. While the decision felt personal at the time, it sparked a fire within her. “I cried almost every day,” Toni recalls, “but he believed I had more to offer the world.” This challenge became the catalyst for her journey into entrepreneurship.

Turning Fort Stockton Around: A Commitment to Service
When Toni took ownership of the Fort Stockton location, she was faced with a difficult reality: customer dissatisfaction was high, largely due to poor service. But Toni was undeterred. Her solution was clear—revamp the customer experience from the ground up. “Customer service was the first thing I tackled,” she explains. She led by example, personally managing the store for six months and working tirelessly from opening to closing. Her efforts paid off as the community began to recognize her dedication and commitment, giving her location a second chance.

Her focus wasn’t just on customer service—it extended to the physical condition of the restaurant. Toni revitalized the space, ensuring that every detail reflected her pride of ownership. By the end of three months, her hard work started to show in financial improvements, with the Fort Stockton store achieving consistent profit margins and growing customer loyalty.

 Achieving Profitability and Expanding to Big Spring
Toni’s commitment didn’t stop at Fort Stockton. In 2024, buoyed by her success, she opened a second Dickey’s location in Big Spring, bringing the same dedication to creating a welcoming environment. “My sister and I are hands-on,” Toni says. “We’re there multiple days a week, interacting with guests and staff.” This approach has created a local institution—a place where churchgoers, families, and friends come together to share not just a meal, but a sense of belonging.

 A Vision for the Future
For Toni, the most rewarding part of being a Dickey’s franchisee is the ability to positively impact her guests and her community. “Seeing our guests leave happy makes everything worth it,” she says. And while the financial growth is important, it’s the relationships and the joy of serving others that fuels her. Dickey’s streamlined operational model allows Toni to focus on what matters most: exceptional food, excellent service, and making every guest feel like family. 

A Testament to Dedication, Growth, and Community
Toni Espinoza’s journey from a corporate employee to a thriving franchisee is the epitome of the American dream. Her success is rooted in her unshakeable work ethic, dedication to her team, and passion for the community she serves. But it’s also a story of transformation—both personal and professional. By embracing the Dickey’s Barbecue Pit franchise, Toni didn’t just open a restaurant—she created a legacy of service, quality, and connection.

Today, her Fort Stockton and Big Spring locations are more than just barbecue joints—they’re gathering places where guests come together to celebrate the flavors of life. Her story is a shining example of how perseverance, passion, and the support of a trusted brand can turn any dream into a thriving reality.

If you’ve ever dreamed of being your own boss, of serving food that brings people together, of joining a network that champions your success every step of the way, then it’s time to take your leap. Be like Toni. Invest in more than a business—invest in a future filled with flavor, passion, and the power of believing in yourself. With Dickey’s Barbecue Pit, you’re not just building a business; you’re building a community legacy.

Number of Stores: 1

Franchisee Since: 2024

Q: What inspired you to become a Dickey’s Barbecue Pit franchisee?
A: We’ve always been a family that enjoys great barbecue, and Dickey’s offered an incredible opportunity to combine our entrepreneurial spirit with a trusted brand. After researching the company and seeing the support system in place, it was an easy decision. Plus, my son Seth has always had a passion for smoking meats, so it felt like a perfect fit for our family.

Q: What makes your Dickey’s location unique?
A: It’s truly a family-run business. My wife Sue and I own the restaurant, our son Seth is the General Manager, and our daughter Hannah leads marketing and community outreach. Each of us brings different strengths to the table, and together we’re building something special in North Branch.

Q: What do you enjoy most about being a Dickey’s franchisee?
A: The people. From the Dickey’s corporate team to the guests who walk through our doors, it’s been an incredible experience connecting with everyone. The brand’s commitment to quality barbecue and strong community values aligns with what we stand for, and it’s rewarding to bring that to our hometown.

Q: What challenges have you faced as a franchisee, and how have you overcome them?
A: Like any business, we’ve had challenges, from managing labor costs to dealing with equipment repairs. The key has been adaptability and staying focused on our long-term goals. The training and resources provided by Dickey’s have been instrumental in helping us tackle these obstacles head-on.

Q: How does the family dynamic play a role in your business?
A: It’s everything. Seth has a passion for the food and runs the daily operations, while Hannah uses her marketing expertise to handle promotions and events. Sue pitches in with catering deliveries and strategic decisions. We each have our specialties, and that collaboration is what makes it work so well.

Q: What advice would you give to someone considering a Dickey’s franchise?
A: Focus on the quality of the food and the people behind the brand. Dickey’s doesn’t just provide a proven model—they offer a team that’s genuinely invested in your success. Surround yourself with great people, embrace the challenges, and always keep your community in mind.

Q: What’s your vision for the future of your Dickey’s franchise?
A: We’re focused on making our location a gathering place for the North Branch community. It’s about more than just serving great barbecue—it’s about building relationships and creating a space where people can come together. As we grow, we want to continue being a positive force in our community.

Q: What part of the Dickey’s brand resonates most with you?
A: The authenticity and quality of the food. The entire smoking process and the care that goes into every meal set Dickey’s apart from other brands. It’s a product we’re proud to serve, and it’s rewarding to see guests enjoy it.

Q: What’s your biggest takeaway from this journey so far?
A: Teamwork is everything. Whether it’s within our family, our staff, or with the Dickey’s corporate team, success is about collaboration and leveraging everyone’s unique strengths. This experience has reinforced the power of working together toward a common goal.

Tim Davis and Family Build a Legacy with Dickey’s Barbecue Pit in North Branch, Minnesota

When Tim Davis and his wife Sue decided to take on a new business venture, they didn’t just invest in a restaurant—they built a family legacy. In April 2024, the Davis family reopened a Dickey’s Barbecue Pit in North Branch, Minnesota, and have since turned it into a thriving local favorite. With their son Seth Davis serving as the General Manager and their daughter Hannah Davis leading marketing efforts as the Marketing Director, the restaurant has become a shining example of collaboration and family-driven success.

From Opportunity to Ownership

Tim has always had an entrepreneurial spirit, with a track record of successful ventures, including a real estate franchise and a movie theater business. When the opportunity to purchase the Dickey’s location arose, Tim knew it was the perfect next step for his family.

“We’d visited the North Branch Dickey’s a few times before,” Tim recalls. “When it came up for sale, I saw it as a great opportunity. After doing some research, it became clear that Dickey’s was the right brand for us. Their support system and training really stood out.”

Tim and Sue purchased the location, which had been closed for several months, and reopened it after undergoing Dickey’s comprehensive franchise training in Dallas.

The Power of Family Collaboration

For the Davis family, Dickey’s is truly a family affair. Tim manages the overarching operations of the restaurant, while Seth and Hannah play pivotal roles in the day-to-day success of the business.

1. Seth Davis, General Manager: Seth’s passion for food and smoking meats made him a natural fit to lead the restaurant’s operations. From managing the kitchen to ensuring the food meets Dickey’s high standards, Seth’s dedication has been a cornerstone of the restaurant’s success.
2. Hannah Davis, Marketing Director: With a degree in marketing and business management, Hannah has brought a fresh perspective to the restaurant’s promotional efforts. “I love planning events and finding ways to connect with the community,” she says. “Dad focuses on the business, Seth focuses on the food, and I focus on telling our story. Together, it works perfectly.”
3. Sue Davis: While Sue has a full-time career as a school principal, she contributes by assisting with catering deliveries and offering strategic advice. “It’s great to be part of a family business, even if I can’t be there every day,” she says.

Tim reflects on the dynamic between his children: “Each of them has their own strengths, and they’ve learned to respect and rely on each other. It’s amazing to see how well they collaborate and complement one another.”

Challenges Along the Way

Every business faces challenges, and the Davises have tackled theirs head-on. When they took ownership, the previous equipment required significant repairs and replacements, creating unexpected start-up costs. Additionally, managing labor costs has been an ongoing focus as they work to optimize operations during slower seasons.

“You can make up for a lot of mistakes during a busy summer,” Tim explains. “But when fall comes, every decision counts. It’s about staying flexible and constantly looking for ways to improve.”

Despite these hurdles, the Davis family credits their teamwork and Dickey’s support system for their ability to adapt and thrive.

Why Dickey’s?

Tim chose Dickey’s not just for its strong brand recognition but for the people behind the brand.

“The support from Dickey’s corporate team has been incredible,” Tim says. “From training to day-to-day operations, the team is always there to help. Their focus on quality food and customer experience aligns perfectly with our values.”

Hannah echoes her father’s sentiment: “Dickey’s isn’t just about great barbecue—it’s about creating an experience. We want every guest to leave with a smile, knowing they’ve had an authentic, welcoming experience.”

Lessons Learned and Advice for Aspiring Franchisees

Over the past year, the Davis family has gained valuable insights into running a successful franchise.

1. Focus on Quality: “Dickey’s process for preparing and smoking meats is true to heart,” Tim says. “The quality of the food sets it apart from other franchises.”
2. Lean on Your Strengths: “Identify what each person brings to the table and trust them to do their job,” Hannah advises.
3. Save for a Rainy Day: “Plan for the unexpected,” Tim says. “You never know what challenges will arise, so financial discipline is critical.”
4. Choose the Right Brand: “The people at Dickey’s are what sold us,” Tim adds. “The team’s dedication and support make all the difference.”

A Community Staple in North Branch

The Davis family is committed to making their Dickey’s location more than just a restaurant—it’s a community hub. From catering local events to engaging with guests on social media, they prioritize building relationships with their neighbors.

“Our goal is to be a place where families come to create memories over great food,” Tim says. “Dickey’s gives us the tools to do that, and we’re proud to be part of this brand.”

The Future is Bright

For Tim, Sue, Seth, and Hannah, owning a Dickey’s franchise is more than a business—it’s a legacy. As they look to the future, they’re excited to continue growing, improving, and serving their community.

“We’re building something that’s not just for us but for the community we love,” Tim says. “With Dickey’s, we’ve found a brand that aligns with our values and gives us the opportunity to grow together as a family.”

 Tim Davis’s story is one of family collaboration, entrepreneurial spirit, and community connection. With each family member playing a unique role, the North Branch Dickey’s has become a testament to the power of teamwork and the strength of the Dickey’s franchise system.

For Tim and his family, success isn’t just measured in sales—it’s about the memories they create and the legacy they’re building, one plate of barbecue at a time.

Number of Stores: 1

Business Partner: Randy Rhone

Q: How did you get started with Dickey’s Barbecue Pit?
A: My journey began over a decade ago when my then-husband and I partnered with Randy Rhone to bring authentic barbecue to North Dakota. I took on a leadership role after the original operator left, and I’ve been managing the Mandan location for the past seven years. 

Q: What inspired you to transition from being a physician assistant to becoming an entrepreneur?
A: After years in the medical field, I wanted to take control of my career and work for myself. Franchising offered me the opportunity to create something meaningful while making an impact in my community. Dickey’s, with its strong community focus and proven business model, was the perfect fit.

Q: What role does your business partner play in the operation?
A: Randy Rhone has been a great partner, bringing extensive business experience and support to the table. While I handle the day-to-day operations, Randy focuses on the strategic and financial aspects of the business.

Q: What sets your Mandan location apart?
A: We pride ourselves on creating a family-friendly atmosphere and delivering exceptional service. Catering is a big part of what we do, and our community engagement helps us build lasting relationships with our guests.

Q: What is the biggest challenge you’ve faced as a franchisee?
A: Balancing the demands of running a restaurant with external challenges like supply chain issues has been tough. However, resilience and creative problem-solving have been key to overcoming these obstacles.

Q: What advice do you have for aspiring franchisees?
A: Franchising is not a passive investment—it’s a full-time commitment. You need to be hands-on, adaptable, and ready to work harder than ever. But if you love what you do, the rewards—both personal and professional—are worth it.

Q: What are your future goals for the business?
A: My focus is on continuing to grow the Mandan location, expanding our catering operations, and maintaining strong relationships with the community. I want to ensure our restaurant remains a place where people feel welcome and cared for. 

Q: How has community engagement played a role in your success?
A: Community is at the heart of everything we do. From catering local events to building personal relationships with our guests, being actively involved in the community has been critical to our growth and success.

Case Study: Amanda Babb – Building a Community-Centered Legacy Through Resilience and Passion

Background: A New Path to Entrepreneurship

Amanda Babb, franchisee of the Dickey’s Barbecue Pit in Mandan, North Dakota, has built a thriving business that stands as a testament to her hard work and dedication. Amanda entered the franchising world with her business partner, Randy Rhone, after years as a physician assistant, seeking a new career path where she could work for herself and make an impact in her community.

Her journey into Dickey’s began over a decade ago when she and her then-husband partnered with Randy to bring authentic barbecue to North Dakota. With a passion for grilling and a desire to build something for herself, Amanda stepped into a leadership role when the original operator left. Since then, she has become the driving force behind her restaurant, balancing her role as owner and operator with her commitment to serving her local community.

Commitment to Excellence and Community Engagement

Amanda’s hands-on approach has been pivotal in the success of her Mandan location, which has been operating for seven years. Whether managing day-to-day operations, handling catering, or interacting with guests, Amanda ensures that her restaurant remains a hub for her community.

“We’re not just serving food; we’re building relationships with our guests,” Amanda explains. “When people walk through our doors, they’re family, and we want them to feel that every time they visit.”

Catering is a cornerstone of Amanda’s business. On any given day, Amanda can be found coordinating multiple catering orders, a reflection of her deep connection to the local community. Her ability to juggle these responsibilities with precision and grace has set her apart as a leader in the Dickey’s system.

Overcoming Challenges in the Franchising Journey

Amanda has navigated the dynamic world of restaurant franchising with determination, resourcefulness, and a solutions-oriented mindset. From adapting to supply chain fluctuations to mastering corporate processes, she has embraced each challenge as an opportunity to grow and refine her business.

“The restaurant industry requires resilience and creativity,” Amanda shares. “Margins are tight, but with the right strategies and a commitment to excellence, you can make it work and even thrive.”

She highlights the importance of collaboration and teamwork, both within her local staff and with corporate partners. “Running a franchise is a partnership,” Amanda explains. “When challenges arise, having the right support system in place makes all the difference.”

Advice for Aspiring Franchisees

Amanda’s journey has given her a unique perspective on franchising. She advises potential franchisees to fully understand the demands of the business before jumping in.

“Franchising is not a passive investment,” Amanda explains. “It’s a hands-on, full-time commitment, and you have to be prepared to work harder than you ever have before. But if you love what you do and take pride in your work, the rewards go far beyond financial.”

Looking Ahead

Despite the challenges, Amanda remains committed to her business and her community. “This isn’t just about running a restaurant,” she says. “It’s about being a part of something bigger—building a place where people can gather, connect, and enjoy great food.”

Her focus on quality, consistency, and community has earned her respect within the Dickey’s franchise system and among her loyal guests. As she continues to grow her business, Amanda exemplifies the resilience and passion needed to succeed in the competitive restaurant industry.

Number of Stores: 2 (1 Dickey’s Bar & Restaurant, 1 Dickey’s Food Truck)

Franchisee Since: 2018

Q: Why did you choose to become a Dickey’s franchisee?

A: “I wanted to control my own destiny. Dickey’s was open to trying new ideas, like adding a bar to a barbecue restaurant, and that support made them stand out to me. Beer, barbecue, and a good time just go together—it’s a natural fit!”

Q: What sets your locations apart?

A: “We were the first to add a full-service bar to a Dickey’s restaurant, which created a unique experience for our guests. With the addition of the food truck, we’ve expanded our reach into the community, serving barbecue in fun and accessible ways.”

Q: What was your career before becoming a Dickey’s franchisee?

A: “I spent 16 years with Kroger, holding positions from Store Leader to Regional Leader. That experience taught me the importance of structure, leadership, and teamwork, which I’ve carried into my franchise business.”

Q: How long did it take to develop your first Dickey’s location?

A: “It only took about seven months from signing to opening. I was heavily involved in the construction process, working alongside the general contractor to bring my vision to life. The hands-on experience was invaluable.”

Q: What has been the most rewarding part of being a Dickey’s franchisee?

A: “Seeing my vision come to life and creating a unique dining experience for our guests has been incredibly rewarding. The opportunity to give back to the community and build relationships with loyal customers has been equally fulfilling.”

Q: What has been the most challenging aspect of running your business?

A: “Managing change has been the biggest challenge. From adapting to COVID-19 to integrating third-party delivery and online ordering, the world moves fast. Staying ahead of those changes has been crucial.”

Q: What advice would you give to aspiring franchisees?

A: “Surround yourself with great people, save for a rainy day, and take ownership of your success. Remember, as a franchisee, you control your own destiny. Success or failure is up to you—be prepared for both and learn from every experience.”

Q: What do you love most about the Dickey’s brand?

A: “Dickey’s empowers franchisees to innovate. They supported my vision for combining barbecue with a bar, and their openness to new ideas makes them stand out. Plus, the model works—if you stick to it and keep it simple, success will follow.”

Q: What’s next for you?

A: “Continuing to grow and serve my community. My goal is to keep innovating, building stronger connections with our guests, and finding new ways to share the Dickey’s experience with as many people as possible.”

Case Study: Josh Wise – A Trailblazing Dickey’s Barbecue Franchisee

Background

Josh Wise has been a proud Dickey’s Barbecue Pit franchisee since 2018. With two distinct locations—a Dickey’s Bar with a full-service restaurant in Newark, Ohio, and a Dickey’s food truck serving Pataskala—Josh has carved out his niche as an innovative and determined operator. Over the past six years, he has demonstrated resilience, creativity, and a commitment to building a strong community presence while navigating the challenges of restaurant ownership.

Why Dickey’s?

For Josh, the decision to join Dickey’s was fueled by his desire to control his own destiny. After 18 years in various leadership roles at Kroger, Josh sought the opportunity to be his own boss.

“Dickey’s stood out because they were open to trying new things,” Josh shares. “I had the idea of combining a Dickey’s restaurant with a bar, and they supported it. Beer, barbecue, and a good time just go together, and I’m proud to have pioneered this concept within the brand.”

As the first Dickey’s operator to integrate a bar, Josh’s Newark location set a trend that has since been adopted in other locations, including the company’s Central Bar in Dallas.

Building the Dream: Innovation and Expansion

Josh’s entrepreneurial journey began with the development of his first Dickey’s location. Working closely with contractors, he brought his vision to life, designing a space that emphasized the perfect combination of barbecue and community. Shortly after establishing his first location, Josh expanded with a second venture—a food truck.

“When the first store started doing well, I saw the opportunity to increase sales and revenue while lowering costs by expanding to more locations,” Josh explains.

His food truck not only broadened the customer base but also allowed him to engage directly with the community, catering events and making Dickey’s a household name in the region.

Challenges and Resilience

Josh acknowledges that the restaurant business is not without its challenges. From navigating the COVID-19 pandemic to adapting to the digital transformation with third-party delivery and online ordering, he has weathered significant industry changes.

“The biggest challenge has been managing the chaos and staying ahead of how fast the world moves,” Josh says. “But with every challenge, you learn to adapt, and those lessons make you stronger.”

Josh’s ability to embrace change and innovate within his franchise has been instrumental in his success. Whether managing the shift to digital operations or ensuring his team remains motivated, he approaches every obstacle as an opportunity to grow.

Core Values: Community and Team

One of Josh’s key philosophies is surrounding himself with great people. He credits much of his success to the dedicated core team that has been with him from the beginning.

“Your team is everything,” Josh emphasizes. “Surround yourself with great people who share your vision, and together, you’ll accomplish amazing things.”

Josh is also deeply invested in the communities his locations serve. From supporting local events to building relationships with loyal guests, he views Dickey’s as more than a restaurant—it’s a community hub.

“We prioritize connecting with our neighbors,” he says. “Listening to their feedback and addressing their needs is what keeps us relevant and successful.”

Lessons Learned and Advice for Aspiring Franchisees

Over his six years as a franchisee, Josh has learned the importance of financial discipline and strategic planning. “Save for a rainy day,” he advises. “Don’t waste your money on unnecessary expenses. Plan for the unexpected because the restaurant business can be unpredictable.”

Josh also encourages aspiring franchisees to embrace the responsibility of being their own boss. “When you’re in charge, you control your destiny. Success or failure is up to you, and it’s a responsibility you have to take seriously.”

Finally, Josh’s best piece of advice is to stay adaptable and keep learning. “You’re going to face failures, but those failures are lessons. Learn from them, grow, and use that knowledge to achieve your goals.” 

The Dickey’s Difference

For Josh, the Dickey’s brand represents tradition, quality, and a supportive franchise system that empowers its operators. He values the flexibility and encouragement the company provides to bring new ideas to life.

“What I like most about Dickey’s is how they support franchisees who want to innovate,” Josh says. “They don’t just talk about it—they work with you to make it happen.”

A Bright Future

As Josh continues to grow his franchise operations, he remains focused on building a legacy of great food, strong relationships, and a commitment to his community. His entrepreneurial spirit, innovative approach, and dedication to the Dickey’s brand have set him apart as a leader within the system.

“I love what I do,” Josh says. “Dickey’s has given me the opportunity to follow my dream, create something unique, and make a lasting impact in my community. For anyone looking to be their own boss, this is the place to do it.”

Josh Wise’s story is a testament to the power of determination, innovation, and a strong partnership with a trusted brand. His journey inspires future franchisees to take the leap, embrace the challenges, and build a business of which they can be proud.

Number of Stores Owned: 1 (Previously operated four stores in Tarrant County)
Franchisee Since: 2002

Q: What inspired you to join the Dickey’s Barbecue Pit family?
A: My journey with Dickey’s began with a push from my father-in-law, who encouraged me to explore the opportunity after seeing an ad in The Wall Street Journal. Visiting the office and meeting Mr. Dickey in person solidified my decision. I believed in the simplicity and strength of the Dickey’s model, and I’ve been part of the brand ever since.

Q: Why have you stayed with Dickey’s for over two decades?
A: The Dickey’s model is what drew me in, but it’s the community involvement and operational consistency that have kept me here. Dickey’s provides a proven system that allows franchisees to succeed while giving back to their neighborhoods. It’s rewarding to see how our brand resonates with families and communities.

Q: What is the most important thing you’ve learned as a restaurant owner?
A: The most important lesson I’ve learned is to stay consistent and committed to the fundamentals. Cleanliness, organization, and great customer service are non-negotiables. When you focus on these basics, everything else falls into place. Additionally, being present and engaged with your team and customers goes a long way in building trust and loyalty.

Q: What do you believe sets Dickey’s apart in the barbecue industry?
A: The longevity and authenticity of the brand. Dickey’s has been around since 1941, and its commitment to slow-smoked, quality barbecue hasn’t wavered. Pair that with a scalable franchise model, and it’s a recipe for success. The company supports franchisees with tools and infrastructure that really work.

Q: How has the Dickey’s model impacted your professional growth?
A: The model is simple but effective: focus on operational excellence, community engagement, and delivering a quality product. By sticking to these fundamentals, I was able to operate four stores at one point and now serve as an Area Director mentoring other franchisees.

Q: What role does community involvement play in your business?
A: Community involvement is essential. It’s not just about barbecue; it’s about creating connections. Partnering with local organizations drives foot traffic and builds loyalty. When you’re actively engaged in your community, it makes a tangible difference in your store’s success.

Q: Why would you recommend becoming a Dickey’s franchisee?
A: The support structure and proven systems are unparalleled. Dickey’s has carefully built a franchise model that enables operators to thrive while focusing on what matters most: the customer experience. The longevity of the brand speaks volumes about its sustainability and potential.

Q: What advice do you have for new franchisees?
A: Be prepared to immerse yourself in the business. Follow the model, focus on the basics, and ensure your store is clean, organized, and welcoming. If you’re consistent and committed to being the “local Dickey” in your area, success will follow.

Q: What does the future hold for you with Dickey’s?
A: I’m excited to continue growing with the brand. As an Area Director, I’m focused on mentoring franchisees and helping them succeed. Personally, I look forward to strengthening my connection with the Arlington community and continuing to build on the legacy of Dickey’s Barbecue Pit.

Case Study: David Boisture – Franchisee Owner/Operator and Area Director for Dickey’s Barbecue Pit

Background
David Boisture’s journey with Dickey’s Barbecue Pit spans over two decades, during which he has exemplified the values of the brand while navigating the evolving challenges of the restaurant industry. Starting his career with The Good Egg in Phoenix, David transitioned to Dickey’s 22 years ago and currently owns a single Dickey’s location in Arlington, Texas, at Ballpark and Lamar. Previously, he operated four stores in Tarrant County, demonstrating his deep commitment to the Dickey’s brand and its growth.

Discovering Dickey’s: A Family-Inspired Beginning
David’s foray into the Dickey’s family began with a nudge from his father-in-law, who encouraged him to reach out to the brand after seeing its ads in The Wall Street Journal. His visit to the company’s modest office and a meeting with Mr. Dickey himself solidified David’s belief in the potential of the brand. He joined Dickey’s, opening his first location, which remains operational today, and began building additional stores. 

Core Values and Community Engagement
David is a staunch believer in Dickey’s core value of community involvement. According to him, working with local groups is not just aligned with the company’s mission but is also a crucial driver for customer loyalty and increased foot traffic, especially during evenings and weekends. “Community involvement builds awareness and strengthens the local customer base,” he notes.

A New Role: Area Director
In his new role as Area Director, David oversees multiple stores in the Dallas area. His mentorship and operational insights are rooted in his years of experience and a firm grasp of the challenges and opportunities in the barbecue business. David frequently emphasizes the importance of “working the model” — adhering to Dickey’s proven operational practices while maintaining high standards for cleanliness, organization, and customer service.

Challenges and Opportunities
David acknowledges the competitive nature of the Dallas-Fort Worth market but sees great potential in Dickey’s positioning. His focus is on simplifying operations and addressing franchisee challenges through hands-on leadership and attention to detail. He believes in the importance of local ownership, saying, “Be the Mr. or Mrs. Dickey in your neighborhood,” and credits the company’s robust infrastructure for its resilience and growth.

Vision for Dickey’s Future
Reflecting on Dickey’s measured approach to expansion, David appreciates the brand’s focus on operational excellence and franchisee support. “They’ve been careful about expansion, and they have a great franchise offering with exceptional validation for interested prospects,” he says.

David’s contributions to the Dickey’s community extend beyond his role as a franchisee. Whether mentoring new operators or offering strategic advice to the corporate team, his insights are invaluable. As he puts it, “At the end of the day, we sell beef sandwiches for cash. If you stick to the basics and run the model, success will follow.” 

Conclusion
David Boisture’s story is a testament to the enduring values of Dickey’s Barbecue Pit: community involvement, operational excellence, and a commitment to franchisee success. His journey from franchisee to Area Director underscores the opportunities available within the Dickey’s system for those willing to embrace its model and values. Through his leadership, David continues to contribute to the growth and success of Dickey’s Barbecue Pit, making him a true ambassador for the brand.

Number of Stores: 15

Franchisee Since: 2016

Family Franchise History: Parents became franchisees in 2011

Q: How did your journey with Dickey’s Barbecue Pit begin?
A: My parents became franchisees in 2011. In 2016, after my brother passed away, I stepped in to help manage their stores during a difficult time. I officially purchased the stores in 2021 to ensure their continued success and stability.

Q: What does your role as Area Director involve?
A: As Area Director for Colorado and Wyoming, I work to support franchisees in the region by providing operational guidance, stabilizing stores, and ensuring the brand maintains its high standards across all locations.

Q: How do you balance being a franchisee and an Area Director?
A: It’s about prioritizing collaboration and leveraging resources effectively. I oversee my own stores while also helping other franchisees navigate challenges and succeed in their operations.

Q: What are the key challenges you’ve faced, and how have you addressed them?
A: Economic shifts and operational difficulties have been challenges, but I’ve focused on stabilizing stores and fostering teamwork to overcome these hurdles. Providing consistent support for franchisees is key to strengthening the entire region.

Q: How would you describe the impact of Dickey’s Barbecue Pit on your community?
A: Dickey’s is more than just a barbecue restaurant—it’s a place where families and friends come together. I’m proud to contribute to creating spaces where people can enjoy great food and connect with each other.

Q: What advice would you give to aspiring franchisees?
A: Be ready to work hard and stay committed. Success comes from a combination of operational excellence, community engagement, and the ability to adapt to change.

Q: What’s next for you in your Dickey’s journey?
A: I’m focused on supporting the stores under my leadership, continuing to strengthen franchisee success in the region, and ensuring Dickey’s remains a trusted barbecue brand for our communities.

Case Study: Bobby Rusnack – Stepping Up to Lead Dickey’s Barbecue in Colorado and Wyoming

From Operator to Area Director: A Leadership Journey

Bobby Rusnack’s path as a Dickey’s Barbecue Pit franchisee and Area Director for Colorado and Wyoming reflects resilience, dedication, and a deep commitment to the brand. In 2016, Bobby stepped in to take over operations when his family needed support. Five years later, in 2021, he purchased the business from his parents after their previous attempts to sell were unsuccessful.

Since then, Bobby has taken on a dual role: leading his own stores and stepping up as Area Director to stabilize struggling locations. Currently operating 15 stores across Colorado, Bobby has worked tirelessly to uphold Dickey’s standards, often taking on stores in need of leadership to keep them running and serving their communities.

Rising to the Challenge

Managing locations across Colorado, Bobby has faced the challenges of a shifting economy and evolving consumer habits head-on. He notes that success in the barbecue business requires a focus on team building, operational excellence, and adaptability.

“Running a franchise in today’s environment isn’t easy,” Bobby acknowledges. “But it’s about being present, rolling up your sleeves, and doing what needs to be done—not just for your own stores but for the success of the brand in your area.”

As an Area Director, Bobby has been instrumental in supporting other franchisees, helping them navigate operational challenges, and fostering collaboration across the region. 

Building for the Future

Bobby’s leadership extends beyond day-to-day operations. With a focus on fostering strong teams, creating operational efficiencies, and engaging with local communities, he works to create an environment where franchisees in Colorado and Wyoming can thrive.

“Being an Area Director means stepping in where you’re needed most,” Bobby explains. “Whether it’s helping a franchisee get back on track or ensuring a location stays open to serve its community, it’s all about supporting the broader Dickey’s family.” 

Advice for Aspiring Franchisees

Reflecting on his journey, Bobby emphasizes the importance of understanding the realities of the restaurant industry. “This is a hands-on business,” he says. “It requires persistence, passion, and a willingness to learn every day. But when you stay focused on the guest experience and support your team, the hard work pays off.” 

Looking Ahead

While the road has had its challenges, Bobby remains committed to growing the Dickey’s brand in his region. His leadership has been critical in keeping locations open and ensuring that communities across Colorado and Wyoming can continue to enjoy Dickey’s Legit. Texas. Barbecue.

“Every day is an opportunity to do better,” Bobby says. “It’s not about perfection, but progress—one step, one store, and one guest at a time.”

Number of Stores: 2

Franchisee Since: 2024

Q: What inspired you to become a franchisee?
A: I wanted to expand my business portfolio and saw an opportunity to make a difference with a proven brand. The Dickey’s model stood out for its low cost of entry and longstanding reputation for quality barbecue.

Q: What are your key accomplishments since taking over your stores?
A: My key accomplishments are growth, revitalization, optimization and operational efficiencies.

• 34% sales growth and a 68% increase in check count at Yakima within the first few months.
• Revitalized both locations with modern updates, including digital menu boards and improved operations.
• Optimized catering operations in Richland, achieving 22% catering growth.
• Reinforced employee satisfaction with raises and paid vacation benefits using savings from operational efficiencies.

Q: What challenges did you face, and how did you address them?
A: I inherited stores that needed significant updates, from outdated menus and equipment to inconsistent processes. My focus was on:

• Rebranding the dining experience with cleaner, streamlined interiors.
• Implementing the Dickey’s system for food quality, online ordering, and operations.
• Introducing catering solutions to tap into the local business market.

Q: How has your professional background contributed to your success?
A: I come from a business and technology consulting background. My expertise in operations, cost optimization, and system implementation allowed me to quickly identify inefficiencies and make impactful changes, while empowering my team to excel.

Q: What’s your approach to leadership?
A: I believe in creating a positive culture for my employees, investing in their growth, and giving them the tools they need to succeed. I lead by example and value team collaboration.

Q: What advice would you give to aspiring franchisees?
A: Do your research. Understand the financial and operational aspects of the business. Surround yourself with a strong team, follow proven systems, and always look for ways to reinvest in your employees and operations.

Q: What are your future plans with Dickey’s?
A: I plan to continue growing the brand in Washington state, with a focus on building multi-unit operations. Expanding allows us to share resources and create greater long-term success.

Q: What is your favorite thing about being a Dickey’s franchisee?
A: Seeing the immediate impact of our efforts—whether it’s satisfied customers enjoying Legit. Texas. Barbecue™ or a team of happy employees who feel valued.

Ken Bush – Revitalizing and Expanding Dickey’s Barbecue Pit in Washington

From Tech Consulting to Restaurant Turnarounds

A New Opportunity
Ken Bush, owner and operator of two Dickey’s Barbecue Pit locations in Yakima and Richland, Washington, is no stranger to revitalizing businesses. With a background in tech consulting and government contracting, Ken sought to expand his portfolio and saw an opportunity in Dickey’s proven franchise model. In May 2024, Ken took over the Yakima location, marking his entry into the restaurant industry and the beginning of a transformation that would breathe new life into the business.

“The Dickey’s franchise model caught my attention because it’s well-established, and the entry costs were approachable,” Ken shares. “When I saw the potential in Yakima, I knew we could turn it around with the right systems, processes, and team in place.”

Revitalizing Yakima
When Ken stepped into the Yakima store, he found opportunities for immediate improvement. Outdated operations, handwritten menus, and off-program purchasing were holding the business back. Ken implemented a comprehensive overhaul:

1. Modernizing the Experience: Upgraded to digital menu boards, cleaned up the dining space, and reintroduced key Dickey’s offerings like hand-cut fries and combo options.
2. Streamlining Processes: Corrected purchasing systems to align with Dickey’s quality standards and improved cost efficiency.
3. Introducing Technology: Added DoorDash and online ordering to drive revenue, capturing untapped opportunities for off-premise dining.

The results were swift: Yakima’s sales grew by 34%, and check count increased by 68% within months of Ken taking ownership. “The feedback from guests was overwhelmingly positive,” Ken says. “They appreciated the cleaner look, fresher food, and expanded options.”

Expansion to Richland
In November 2024, Ken acquired the Richland location, a store known for its strong catering presence. By identifying inefficiencies and restructuring leadership, Ken elevated operations:

1. Promoted the Richland manager to a regional role overseeing both stores.
2. Implemented cost-saving measures, like optimizing vendor contracts and streamlining back-end systems.
3. Reinvested savings into staff with raises and paid vacation benefits for key team members.

“The Richland team was already strong,” Ken explains. “Our role was to support them, refine processes, and provide resources to help them perform at their best.”

Investing in People and Community
Ken’s focus on employee satisfaction and community engagement has been pivotal. From providing “Turkey Checks” for Thanksgiving to supporting local Chamber of Commerce events, Ken ensures his stores are deeply connected to their communities.

“Our employees are the heart of this business,” Ken says. “By creating a positive work environment and showing appreciation, we’re building a team that cares about delivering great food and service.”

A Vision for Growth
With two thriving locations under his belt, Ken is looking ahead to further expansion across Washington. “Multi-unit ownership is critical for success,” he notes. “It allows us to share resources, maximize efficiency, and better serve our customers.”

Ken attributes his success to a combination of business acumen, financial oversight, and a commitment to operational excellence. “You don’t have to be in the restaurant industry to succeed—you need to know how to run a business. With the right systems and team, you can achieve incredible results.”

Ken Bush’s journey from tech consulting to restaurant ownership highlights the power of thoughtful leadership, strategic investment, and community focus in building a successful Dickey’s Barbecue Pit operation.

Number of Stores: 1

Franchisee Since: 2022

Q: Why did you choose to become a Dickey’s franchisee?
A: I saw an opportunity to revitalize a long-standing business while building something meaningful for the community. The strong brand reputation and structured support from Dickey’s gave me the confidence to re-enter the restaurant industry.

Q: What challenges have you faced in operating your Dickey’s location?
A: Operating in a seasonal market like Panama City Beach has been challenging, especially during the off-season. Additionally, managing high labor costs and ensuring exceptional service in a competitive market required creative thinking and persistence.

Q: How have you overcome these challenges?
A: I developed out-of-the-box marketing strategies, built relationships with local businesses, and prioritized exceptional customer service. By focusing on creating a welcoming environment and connecting with the community, we’ve seen remarkable growth and customer loyalty.

Q: What has been your biggest success since becoming a Dickey’s franchisee?
A: In just over a year, I’ve increased our Google reviews from 4.2 to 4.7 stars and achieved a 10-12% sales growth, even as many businesses in the area faced declines. We’ve become the go-to barbecue destination in Bay County.

Q: How do you approach customer service?
A: I treat every guest like family. I believe in going above and beyond by offering complimentary items, creating a welcoming atmosphere, and ensuring every guest leaves happy. Our motto is simple: “Serve as if you’re feeding your own family.”

Q: What role does community play in your business?
A: Community is everything. We support local schools, churches, and first responders with free meals, and we provide food for homeless shelters. Giving back is a core part of who I am and what we do at our Dickey’s.

Q: What is your business philosophy?
A: My philosophy is rooted in faith and integrity. I tell my team, “God is watching,” which inspires us to uphold the highest standards in everything we do. Our trust with customers is sacred, and we honor it through our service and quality.

Q: What advice would you give someone seeking to get into owning a franchise?
A: Do your research and understand the brand you’re joining. Look for a franchise that aligns with your values and has strong support systems in place. Be prepared to work hard and stay hands-on—running a business requires dedication and constant attention. Most importantly, connect with your community. Building relationships will take your business to the next level.

Q: What does the future look like for your Dickey’s?
A: I’m focused on building a legacy—establishing a strong foundation of loyal guests and a reputation for excellence. I believe that by staying committed to our values and community, success will follow.

Saleh Nofal – Living the American Dream with Dickey’s Barbecue Pit

Introduction
Saleh Nofal’s journey is a remarkable testament to resilience, determination, and the pursuit of the American Dream. From growing up in Palestine in a large family of nine siblings, where he lost both parents by the age of 15, to becoming a successful business owner in Florida, Saleh’s story is one of hard work, faith, and generosity. Today, as the owner of a thriving Dickey’s Barbecue Pit in Panama City Beach, Saleh exemplifies the transformative power of perseverance and a commitment to community.

Background
Saleh’s entrepreneurial spirit began at a young age. Growing up in poverty, he learned to provide for himself and contribute to his family, selling items on the street as early as seven years old. His relentless drive led him to earn a university degree and become a self-made businessman in Palestine. Seeking greater opportunity and stability, he immigrated to the United States 17 years ago, where he started by running a grocery store and later entered the restaurant industry.

Despite losing his first restaurant to Hurricane Michael, Saleh never gave up. When a fellow Palestinian-American, struggling with a Dickey’s location in Panama City Beach, asked for his help, Saleh stepped in. He managed the store, resolved staffing challenges, and implemented changes that turned the business around within a week.

The Decision to Buy Dickey’s Barbecue Pit
Initially hesitant to re-enter the restaurant business, Saleh eventually purchased the Dickey’s location when the previous owner, facing health challenges, offered him a favorable deal. Saleh recognized the potential of the established franchise and was drawn to Dickey’s emphasis on quality and community.

“I saw the opportunity to not only revive a business but to build something meaningful for the community,” Saleh shared. “Dickey’s strong brand and structure gave me the confidence to step back into the restaurant industry.”

Overcoming Challenges
Operating a business in a seasonal market like Panama City Beach presented unique challenges. Saleh navigated slow off-seasons and high operating costs by thinking creatively and going “above and beyond” for his guests and community.

He leveraged his seven years of experience in marketing to create impactful outreach strategies, personally visiting local businesses, schools, and churches to introduce Dickey’s. He established relationships with first responders, offering them free meals, and extended generosity to the homeless, providing leftovers to shelters.

Inside the restaurant, Saleh prioritized exceptional customer service and cleanliness, transforming the guest experience. He implemented practices such as giving complimentary items to customers and creating a welcoming atmosphere. His Google reviews improved from 4.2 to 4.7 stars, and his store became known as the top barbecue destination in Bay County.

Commitment to Values
Saleh’s business philosophy is deeply rooted in his faith and principles. He instills in his team the belief that “God is watching,” encouraging them to approach their work with integrity and dedication.

“I tell my employees, cook and serve as if you’re feeding your own baby,” Saleh explained. “This trust is sacred—what we serve goes into someone’s body, and we must honor that responsibility.”

Results and Impact
In just over a year, Saleh turned around his Dickey’s location, achieving a 10-12% increase in sales while many businesses in the area faced declines. He transformed his restaurant into a beacon of generosity and community spirit, winning the respect and loyalty of customers and locals alike.

Looking Ahead
Saleh continues to build a foundation of trust and goodwill, believing that the seeds he plants today will yield long-term success.

“I’m not focused on immediate profits. I’m focused on building a legacy—a base of loyal guests who trust us and know we care about them,” Saleh said. “The American Dream is about creating opportunities not just for yourself, but for others.”

Saleh Nofal’s story is one of triumph over adversity and a powerful reminder of what can be achieved through hard work, faith, and a commitment to excellence. From his humble beginnings in Palestine to becoming a respected business owner in Florida, Saleh has truly exemplified the American Dream while making a lasting impact on his community.

Number of Stores: 1

Franchisee Since: 2015

Q: What inspired you to become a Dickey’s Barbecue Pit franchisee?
A: After retiring from the Army, I wanted to be my own boss and build something meaningful. Dickey’s provided the perfect balance of support and proven systems to help me transition successfully into entrepreneurship.

Q: Why did you choose Dickey’s over other franchise opportunities?
A: I saw a unique opportunity in Tucson, where there were no barbecue restaurants at the time. Dickey’s strong brand, along with its established model, made it the right choice for me.

Q: What lessons have you learned as a franchise owner over the past decade?
A: Adaptability is key. The restaurant industry has evolved significantly, especially with the rise of online ordering and third-party delivery services. My military background taught me the importance of strong leadership and teamwork, which I apply daily in the business.

Q: How has your military experience helped you as a franchise owner?
A: Leadership is the biggest skill I brought with me. Managing a team and ensuring everything runs smoothly is similar to leading a unit. It’s about building trust, mentoring, and being adaptable.

Q: How do you and your wife, Laura, collaborate in running the franchise?
A: Laura is deeply involved in the operations. From catering deliveries to managing inventory, we work as a team to ensure the business runs smoothly. It’s a partnership built on trust and shared goals.

Q: What advice would you give someone considering franchise ownership?
A: Do your homework. Understand the financial requirements, royalty fees, and operational responsibilities. Make sure it aligns with your lifestyle and goals, and always have a solid business plan in place.

Q: What has been your proudest moment as a Dickey’s franchisee?
A: Seeing the positive impact we’ve had in our community. Whether it’s through our catering services or the relationships we’ve built with our guests and employees, I’m proud of the business we’ve created.

Q: What are your goals for the future?
A: My focus is on continuing to deliver exceptional service to our guests and empowering my team. I want to keep building a legacy that reflects our values and commitment to the community.

Leading with Experience and Resilience at Dickey’s Barbecue Pit

Darryl Weaver’s journey from a decorated 25-year Army career to a successful Dickey’s Barbecue Pit franchisee exemplifies leadership, determination, and adaptability. Retiring as a First Sergeant in 2015, Darryl transitioned directly into entrepreneurship with the opening of his Dickey’s location in Tucson, Arizona. Over the past decade, he and his wife, Laura, have built a thriving business, navigating industry challenges while maintaining their commitment to quality, teamwork, and customer satisfaction.

The Start of the Dickey’s Journey
Darryl retired from the Army on August 1, 2015, and opened his Dickey’s franchise just five days later. With no prior business experience, Darryl chose franchising as the ideal path to entrepreneurship.

“I wanted to work for myself, but I also recognized the value of a franchise system,” said Darryl. “Dickey’s provided the training and operational support I needed to succeed, and their proven model gave me confidence.”

Darryl strategically chose Dickey’s because of the lack of barbecue restaurants in his area, making it an ideal location for the concept.

Adapting to an Evolving Industry
In the 10 years since Darryl and Laura opened their Dickey’s franchise, they have witnessed significant changes in the restaurant industry. The pandemic brought a surge in online orders and third-party deliveries, transforming how the business operates.

“When we started, we barely had any online orders,” Darryl shared. “Now, they make up about 50% of our foot traffic. Adapting to these changes has been key to staying competitive.”

Leadership and Lessons Learned
Darryl credits much of his success to the leadership skills he developed during his Army career.

“Leadership is critical, no matter the industry,” he said. “Managing people and operations effectively has been my greatest strength as a franchise owner.”

Darryl’s approach to leadership extends to mentoring and empowering his team. One of his employees, who started with Darryl in high school, left for another restaurant but eventually returned. Now, that employee is being trained to take on the role of general manager, showcasing Darryl’s dedication to developing talent.

Advice for Aspiring Franchise Owners
Darryl emphasizes the importance of thorough preparation and understanding the financial commitments of owning a franchise.

“There are costs you might not expect, so it’s essential to do your homework,” he advised. “Have a solid business plan and make sure the franchise aligns with your budget and lifestyle.”

A Partnership Built on Teamwork
Darryl and his wife, Laura, run their Dickey’s franchise as a team. While they rely on their staff and managers to handle daily operations, the couple remains actively involved in mentoring, coaching, and ensuring everything runs smoothly.

“Laura and I work together on everything,” Darryl said. “From catering deliveries to inventory management, we always have each other’s backs.”

Looking Ahead
After a decade of success, Darryl and Laura continue to focus on growth and excellence. Their commitment to teamwork, adaptability, and leadership sets a strong foundation for the future.

“Franchising has been a rewarding journey,” Darryl reflected. “It’s about more than just running a business—it’s about building relationships, leading with integrity, and creating opportunities for others.”

Darryl Weaver’s story demonstrates the power of leadership, resilience, and partnership in achieving success as a franchise owner. His journey from the Army to the barbecue business is a testament to the values of hard work and teamwork that define the Dickey’s brand.