Number of Stores: 2

Franchisee Since: 2022

Q: What was your previous career?
A: Before becoming a Dickey’s franchisee, I worked for the same company as an asset manager for 22 years.

Q: Did you have previous restaurant experience?
A: No restaurant experience. But I am currently also a realtor.

Q: Can you share insights about the development timeline, costs, and if everything stayed on track?
A: The development process was very short since I took over an existing location. I believe, from start to finish, it was about 40 days. Whatever the minimum wait period was. It was a learning curve, but with the support of Dickey’s franchise system, we got it done quickly. The initial costs were substantial. I probably could’ve negotiated better, but every investment was strategically planned to ensure long-term profitability. Having the guidance and operational expertise of Dickey’s helped streamline each stage of opening my locations.

Q: What inspired you to become a Dickey’s Barbecue Pit franchisee?
A: Number one, the brand reputation. I love it. The support that Dickey’s offers to its franchisees is amazing.

Q: How did you grow your business in Fort Stockton and Big Spring?
A: By prioritizing customer service and leading by example. I personally managed the Fort Stockton location for six months to rebuild community trust and establish a welcoming atmosphere. The key was making guests feel valued and creating a positive work environment for staff.

Q: What sets your Dickey’s locations apart?
A: Community involvement and hands-on management. My sister and I are present at the stores multiple days a week, building connections with guests and ensuring everyone who walks in feels like family.

Q: What are you most proud of in your journey as a Dickey’s franchisee?
A: Turning a struggling store around and creating a thriving business that impacts my community positively. Seeing happy guests, fostering a supportive workplace, and achieving consistent growth are extremely rewarding.

Q: How has your journey been since becoming a franchisee?
A: Opening my first location in Fort Stockton in 2022 was a big step, and expanding to Big Spring in 2024 was even more rewarding. It has been a journey filled with challenges, growth, and strong community connections. Improving customer service, building an engaged team, and seeing the positive response from our community has made it all worthwhile.

Q: Why do you believe in the Dickey’s franchise system?
A: The structure, support, and proven systems allow me to focus on what matters most—serving great barbecue and creating memorable experiences. Dickey’s reputation and operational support empower franchisees to succeed.

Q: What advice would you give to aspiring franchisees?
A: Be willing to put in the work, lead by example, and never underestimate the power of great customer service and community engagement. With dedication and the right support system, like the one Dickey’s offers, success is attainable.

From Vision to Victory: Toni Espinoza’s Successful Journey as a Dickey’s Barbecue Franchisee

In 2022, Toni Espinoza took a leap of faith, stepping into the world of restaurant ownership with Dickey’s Barbecue Pit in Fort Stockton, Texas. What started as a courageous decision to build a future on her own terms quickly transformed into a thriving business, and two years later, Toni opened her second location in Big Spring, Texas. Her remarkable journey is a testament to resilience, vision, and an unyielding commitment to serving her community.

Building a Dream: The Decision to Join Dickey’s
Toni’s decision to invest in a Dickey’s franchise wasn’t just about owning a business—it was about aligning with a brand that shared her values of community, quality, and customer care. “The brand reputation is phenomenal,” Toni shares. “The support system Dickey’s has in place is unmatched.” Coming from a corporate background, Toni found comfort in the comprehensive operational guidance and structure that Dickey’s provided, making her transition from employee to entrepreneur smooth and empowering.

From Employee to Entrepreneur: A Pivotal Moment
After 22 years of working for the same company, Toni reached a crossroads. When she requested to transition to part-time, her employer encouraged her to pursue her next chapter in full. While the decision felt personal at the time, it sparked a fire within her. “I cried almost every day,” Toni recalls, “but he believed I had more to offer the world.” This challenge became the catalyst for her journey into entrepreneurship.

Turning Fort Stockton Around: A Commitment to Service
When Toni took ownership of the Fort Stockton location, she was faced with a difficult reality: customer dissatisfaction was high, largely due to poor service. But Toni was undeterred. Her solution was clear—revamp the customer experience from the ground up. “Customer service was the first thing I tackled,” she explains. She led by example, personally managing the store for six months and working tirelessly from opening to closing. Her efforts paid off as the community began to recognize her dedication and commitment, giving her location a second chance.

Her focus wasn’t just on customer service—it extended to the physical condition of the restaurant. Toni revitalized the space, ensuring that every detail reflected her pride of ownership. By the end of three months, her hard work started to show in financial improvements, with the Fort Stockton store achieving consistent profit margins and growing customer loyalty.

 Achieving Profitability and Expanding to Big Spring
Toni’s commitment didn’t stop at Fort Stockton. In 2024, buoyed by her success, she opened a second Dickey’s location in Big Spring, bringing the same dedication to creating a welcoming environment. “My sister and I are hands-on,” Toni says. “We’re there multiple days a week, interacting with guests and staff.” This approach has created a local institution—a place where churchgoers, families, and friends come together to share not just a meal, but a sense of belonging.

 A Vision for the Future
For Toni, the most rewarding part of being a Dickey’s franchisee is the ability to positively impact her guests and her community. “Seeing our guests leave happy makes everything worth it,” she says. And while the financial growth is important, it’s the relationships and the joy of serving others that fuels her. Dickey’s streamlined operational model allows Toni to focus on what matters most: exceptional food, excellent service, and making every guest feel like family. 

A Testament to Dedication, Growth, and Community
Toni Espinoza’s journey from a corporate employee to a thriving franchisee is the epitome of the American dream. Her success is rooted in her unshakeable work ethic, dedication to her team, and passion for the community she serves. But it’s also a story of transformation—both personal and professional. By embracing the Dickey’s Barbecue Pit franchise, Toni didn’t just open a restaurant—she created a legacy of service, quality, and connection.

Today, her Fort Stockton and Big Spring locations are more than just barbecue joints—they’re gathering places where guests come together to celebrate the flavors of life. Her story is a shining example of how perseverance, passion, and the support of a trusted brand can turn any dream into a thriving reality.

If you’ve ever dreamed of being your own boss, of serving food that brings people together, of joining a network that champions your success every step of the way, then it’s time to take your leap. Be like Toni. Invest in more than a business—invest in a future filled with flavor, passion, and the power of believing in yourself. With Dickey’s Barbecue Pit, you’re not just building a business; you’re building a community legacy.

Number of Stores: 1

Franchisee Since: 2024

Q: What inspired you to become a Dickey’s Barbecue Pit franchisee?
A: We’ve always been a family that enjoys great barbecue, and Dickey’s offered an incredible opportunity to combine our entrepreneurial spirit with a trusted brand. After researching the company and seeing the support system in place, it was an easy decision. Plus, my son Seth has always had a passion for smoking meats, so it felt like a perfect fit for our family.

Q: What makes your Dickey’s location unique?
A: It’s truly a family-run business. My wife Sue and I own the restaurant, our son Seth is the General Manager, and our daughter Hannah leads marketing and community outreach. Each of us brings different strengths to the table, and together we’re building something special in North Branch.

Q: What do you enjoy most about being a Dickey’s franchisee?
A: The people. From the Dickey’s corporate team to the guests who walk through our doors, it’s been an incredible experience connecting with everyone. The brand’s commitment to quality barbecue and strong community values aligns with what we stand for, and it’s rewarding to bring that to our hometown.

Q: What challenges have you faced as a franchisee, and how have you overcome them?
A: Like any business, we’ve had challenges, from managing labor costs to dealing with equipment repairs. The key has been adaptability and staying focused on our long-term goals. The training and resources provided by Dickey’s have been instrumental in helping us tackle these obstacles head-on.

Q: How does the family dynamic play a role in your business?
A: It’s everything. Seth has a passion for the food and runs the daily operations, while Hannah uses her marketing expertise to handle promotions and events. Sue pitches in with catering deliveries and strategic decisions. We each have our specialties, and that collaboration is what makes it work so well.

Q: What advice would you give to someone considering a Dickey’s franchise?
A: Focus on the quality of the food and the people behind the brand. Dickey’s doesn’t just provide a proven model—they offer a team that’s genuinely invested in your success. Surround yourself with great people, embrace the challenges, and always keep your community in mind.

Q: What’s your vision for the future of your Dickey’s franchise?
A: We’re focused on making our location a gathering place for the North Branch community. It’s about more than just serving great barbecue—it’s about building relationships and creating a space where people can come together. As we grow, we want to continue being a positive force in our community.

Q: What part of the Dickey’s brand resonates most with you?
A: The authenticity and quality of the food. The entire smoking process and the care that goes into every meal set Dickey’s apart from other brands. It’s a product we’re proud to serve, and it’s rewarding to see guests enjoy it.

Q: What’s your biggest takeaway from this journey so far?
A: Teamwork is everything. Whether it’s within our family, our staff, or with the Dickey’s corporate team, success is about collaboration and leveraging everyone’s unique strengths. This experience has reinforced the power of working together toward a common goal.

Tim Davis and Family Build a Legacy with Dickey’s Barbecue Pit in North Branch, Minnesota

When Tim Davis and his wife Sue decided to take on a new business venture, they didn’t just invest in a restaurant—they built a family legacy. In April 2024, the Davis family reopened a Dickey’s Barbecue Pit in North Branch, Minnesota, and have since turned it into a thriving local favorite. With their son Seth Davis serving as the General Manager and their daughter Hannah Davis leading marketing efforts as the Marketing Director, the restaurant has become a shining example of collaboration and family-driven success.

From Opportunity to Ownership

Tim has always had an entrepreneurial spirit, with a track record of successful ventures, including a real estate franchise and a movie theater business. When the opportunity to purchase the Dickey’s location arose, Tim knew it was the perfect next step for his family.

“We’d visited the North Branch Dickey’s a few times before,” Tim recalls. “When it came up for sale, I saw it as a great opportunity. After doing some research, it became clear that Dickey’s was the right brand for us. Their support system and training really stood out.”

Tim and Sue purchased the location, which had been closed for several months, and reopened it after undergoing Dickey’s comprehensive franchise training in Dallas.

The Power of Family Collaboration

For the Davis family, Dickey’s is truly a family affair. Tim manages the overarching operations of the restaurant, while Seth and Hannah play pivotal roles in the day-to-day success of the business.

1. Seth Davis, General Manager: Seth’s passion for food and smoking meats made him a natural fit to lead the restaurant’s operations. From managing the kitchen to ensuring the food meets Dickey’s high standards, Seth’s dedication has been a cornerstone of the restaurant’s success.
2. Hannah Davis, Marketing Director: With a degree in marketing and business management, Hannah has brought a fresh perspective to the restaurant’s promotional efforts. “I love planning events and finding ways to connect with the community,” she says. “Dad focuses on the business, Seth focuses on the food, and I focus on telling our story. Together, it works perfectly.”
3. Sue Davis: While Sue has a full-time career as a school principal, she contributes by assisting with catering deliveries and offering strategic advice. “It’s great to be part of a family business, even if I can’t be there every day,” she says.

Tim reflects on the dynamic between his children: “Each of them has their own strengths, and they’ve learned to respect and rely on each other. It’s amazing to see how well they collaborate and complement one another.”

Challenges Along the Way

Every business faces challenges, and the Davises have tackled theirs head-on. When they took ownership, the previous equipment required significant repairs and replacements, creating unexpected start-up costs. Additionally, managing labor costs has been an ongoing focus as they work to optimize operations during slower seasons.

“You can make up for a lot of mistakes during a busy summer,” Tim explains. “But when fall comes, every decision counts. It’s about staying flexible and constantly looking for ways to improve.”

Despite these hurdles, the Davis family credits their teamwork and Dickey’s support system for their ability to adapt and thrive.

Why Dickey’s?

Tim chose Dickey’s not just for its strong brand recognition but for the people behind the brand.

“The support from Dickey’s corporate team has been incredible,” Tim says. “From training to day-to-day operations, the team is always there to help. Their focus on quality food and customer experience aligns perfectly with our values.”

Hannah echoes her father’s sentiment: “Dickey’s isn’t just about great barbecue—it’s about creating an experience. We want every guest to leave with a smile, knowing they’ve had an authentic, welcoming experience.”

Lessons Learned and Advice for Aspiring Franchisees

Over the past year, the Davis family has gained valuable insights into running a successful franchise.

1. Focus on Quality: “Dickey’s process for preparing and smoking meats is true to heart,” Tim says. “The quality of the food sets it apart from other franchises.”
2. Lean on Your Strengths: “Identify what each person brings to the table and trust them to do their job,” Hannah advises.
3. Save for a Rainy Day: “Plan for the unexpected,” Tim says. “You never know what challenges will arise, so financial discipline is critical.”
4. Choose the Right Brand: “The people at Dickey’s are what sold us,” Tim adds. “The team’s dedication and support make all the difference.”

A Community Staple in North Branch

The Davis family is committed to making their Dickey’s location more than just a restaurant—it’s a community hub. From catering local events to engaging with guests on social media, they prioritize building relationships with their neighbors.

“Our goal is to be a place where families come to create memories over great food,” Tim says. “Dickey’s gives us the tools to do that, and we’re proud to be part of this brand.”

The Future is Bright

For Tim, Sue, Seth, and Hannah, owning a Dickey’s franchise is more than a business—it’s a legacy. As they look to the future, they’re excited to continue growing, improving, and serving their community.

“We’re building something that’s not just for us but for the community we love,” Tim says. “With Dickey’s, we’ve found a brand that aligns with our values and gives us the opportunity to grow together as a family.”

 Tim Davis’s story is one of family collaboration, entrepreneurial spirit, and community connection. With each family member playing a unique role, the North Branch Dickey’s has become a testament to the power of teamwork and the strength of the Dickey’s franchise system.

For Tim and his family, success isn’t just measured in sales—it’s about the memories they create and the legacy they’re building, one plate of barbecue at a time.

Number of Stores: 1

Business Partner: Randy Rhone

Q: How did you get started with Dickey’s Barbecue Pit?
A: My journey began over a decade ago when my then-husband and I partnered with Randy Rhone to bring authentic barbecue to North Dakota. I took on a leadership role after the original operator left, and I’ve been managing the Mandan location for the past seven years. 

Q: What inspired you to transition from being a physician assistant to becoming an entrepreneur?
A: After years in the medical field, I wanted to take control of my career and work for myself. Franchising offered me the opportunity to create something meaningful while making an impact in my community. Dickey’s, with its strong community focus and proven business model, was the perfect fit.

Q: What role does your business partner play in the operation?
A: Randy Rhone has been a great partner, bringing extensive business experience and support to the table. While I handle the day-to-day operations, Randy focuses on the strategic and financial aspects of the business.

Q: What sets your Mandan location apart?
A: We pride ourselves on creating a family-friendly atmosphere and delivering exceptional service. Catering is a big part of what we do, and our community engagement helps us build lasting relationships with our guests.

Q: What is the biggest challenge you’ve faced as a franchisee?
A: Balancing the demands of running a restaurant with external challenges like supply chain issues has been tough. However, resilience and creative problem-solving have been key to overcoming these obstacles.

Q: What advice do you have for aspiring franchisees?
A: Franchising is not a passive investment—it’s a full-time commitment. You need to be hands-on, adaptable, and ready to work harder than ever. But if you love what you do, the rewards—both personal and professional—are worth it.

Q: What are your future goals for the business?
A: My focus is on continuing to grow the Mandan location, expanding our catering operations, and maintaining strong relationships with the community. I want to ensure our restaurant remains a place where people feel welcome and cared for. 

Q: How has community engagement played a role in your success?
A: Community is at the heart of everything we do. From catering local events to building personal relationships with our guests, being actively involved in the community has been critical to our growth and success.

Case Study: Amanda Babb – Building a Community-Centered Legacy Through Resilience and Passion

Background: A New Path to Entrepreneurship

Amanda Babb, franchisee of the Dickey’s Barbecue Pit in Mandan, North Dakota, has built a thriving business that stands as a testament to her hard work and dedication. Amanda entered the franchising world with her business partner, Randy Rhone, after years as a physician assistant, seeking a new career path where she could work for herself and make an impact in her community.

Her journey into Dickey’s began over a decade ago when she and her then-husband partnered with Randy to bring authentic barbecue to North Dakota. With a passion for grilling and a desire to build something for herself, Amanda stepped into a leadership role when the original operator left. Since then, she has become the driving force behind her restaurant, balancing her role as owner and operator with her commitment to serving her local community.

Commitment to Excellence and Community Engagement

Amanda’s hands-on approach has been pivotal in the success of her Mandan location, which has been operating for seven years. Whether managing day-to-day operations, handling catering, or interacting with guests, Amanda ensures that her restaurant remains a hub for her community.

“We’re not just serving food; we’re building relationships with our guests,” Amanda explains. “When people walk through our doors, they’re family, and we want them to feel that every time they visit.”

Catering is a cornerstone of Amanda’s business. On any given day, Amanda can be found coordinating multiple catering orders, a reflection of her deep connection to the local community. Her ability to juggle these responsibilities with precision and grace has set her apart as a leader in the Dickey’s system.

Overcoming Challenges in the Franchising Journey

Amanda has navigated the dynamic world of restaurant franchising with determination, resourcefulness, and a solutions-oriented mindset. From adapting to supply chain fluctuations to mastering corporate processes, she has embraced each challenge as an opportunity to grow and refine her business.

“The restaurant industry requires resilience and creativity,” Amanda shares. “Margins are tight, but with the right strategies and a commitment to excellence, you can make it work and even thrive.”

She highlights the importance of collaboration and teamwork, both within her local staff and with corporate partners. “Running a franchise is a partnership,” Amanda explains. “When challenges arise, having the right support system in place makes all the difference.”

Advice for Aspiring Franchisees

Amanda’s journey has given her a unique perspective on franchising. She advises potential franchisees to fully understand the demands of the business before jumping in.

“Franchising is not a passive investment,” Amanda explains. “It’s a hands-on, full-time commitment, and you have to be prepared to work harder than you ever have before. But if you love what you do and take pride in your work, the rewards go far beyond financial.”

Looking Ahead

Despite the challenges, Amanda remains committed to her business and her community. “This isn’t just about running a restaurant,” she says. “It’s about being a part of something bigger—building a place where people can gather, connect, and enjoy great food.”

Her focus on quality, consistency, and community has earned her respect within the Dickey’s franchise system and among her loyal guests. As she continues to grow her business, Amanda exemplifies the resilience and passion needed to succeed in the competitive restaurant industry.

Number of Stores: 2 (1 Dickey’s Bar & Restaurant, 1 Dickey’s Food Truck)

Franchisee Since: 2018

Q: Why did you choose to become a Dickey’s franchisee?

A: “I wanted to control my own destiny. Dickey’s was open to trying new ideas, like adding a bar to a barbecue restaurant, and that support made them stand out to me. Beer, barbecue, and a good time just go together—it’s a natural fit!”

Q: What sets your locations apart?

A: “We were the first to add a full-service bar to a Dickey’s restaurant, which created a unique experience for our guests. With the addition of the food truck, we’ve expanded our reach into the community, serving barbecue in fun and accessible ways.”

Q: What was your career before becoming a Dickey’s franchisee?

A: “I spent 16 years with Kroger, holding positions from Store Leader to Regional Leader. That experience taught me the importance of structure, leadership, and teamwork, which I’ve carried into my franchise business.”

Q: How long did it take to develop your first Dickey’s location?

A: “It only took about seven months from signing to opening. I was heavily involved in the construction process, working alongside the general contractor to bring my vision to life. The hands-on experience was invaluable.”

Q: What has been the most rewarding part of being a Dickey’s franchisee?

A: “Seeing my vision come to life and creating a unique dining experience for our guests has been incredibly rewarding. The opportunity to give back to the community and build relationships with loyal customers has been equally fulfilling.”

Q: What has been the most challenging aspect of running your business?

A: “Managing change has been the biggest challenge. From adapting to COVID-19 to integrating third-party delivery and online ordering, the world moves fast. Staying ahead of those changes has been crucial.”

Q: What advice would you give to aspiring franchisees?

A: “Surround yourself with great people, save for a rainy day, and take ownership of your success. Remember, as a franchisee, you control your own destiny. Success or failure is up to you—be prepared for both and learn from every experience.”

Q: What do you love most about the Dickey’s brand?

A: “Dickey’s empowers franchisees to innovate. They supported my vision for combining barbecue with a bar, and their openness to new ideas makes them stand out. Plus, the model works—if you stick to it and keep it simple, success will follow.”

Q: What’s next for you?

A: “Continuing to grow and serve my community. My goal is to keep innovating, building stronger connections with our guests, and finding new ways to share the Dickey’s experience with as many people as possible.”

Case Study: Josh Wise – A Trailblazing Dickey’s Barbecue Franchisee

Background

Josh Wise has been a proud Dickey’s Barbecue Pit franchisee since 2018. With two distinct locations—a Dickey’s Bar with a full-service restaurant in Newark, Ohio, and a Dickey’s food truck serving Pataskala—Josh has carved out his niche as an innovative and determined operator. Over the past six years, he has demonstrated resilience, creativity, and a commitment to building a strong community presence while navigating the challenges of restaurant ownership.

Why Dickey’s?

For Josh, the decision to join Dickey’s was fueled by his desire to control his own destiny. After 18 years in various leadership roles at Kroger, Josh sought the opportunity to be his own boss.

“Dickey’s stood out because they were open to trying new things,” Josh shares. “I had the idea of combining a Dickey’s restaurant with a bar, and they supported it. Beer, barbecue, and a good time just go together, and I’m proud to have pioneered this concept within the brand.”

As the first Dickey’s operator to integrate a bar, Josh’s Newark location set a trend that has since been adopted in other locations, including the company’s Central Bar in Dallas.

Building the Dream: Innovation and Expansion

Josh’s entrepreneurial journey began with the development of his first Dickey’s location. Working closely with contractors, he brought his vision to life, designing a space that emphasized the perfect combination of barbecue and community. Shortly after establishing his first location, Josh expanded with a second venture—a food truck.

“When the first store started doing well, I saw the opportunity to increase sales and revenue while lowering costs by expanding to more locations,” Josh explains.

His food truck not only broadened the customer base but also allowed him to engage directly with the community, catering events and making Dickey’s a household name in the region.

Challenges and Resilience

Josh acknowledges that the restaurant business is not without its challenges. From navigating the COVID-19 pandemic to adapting to the digital transformation with third-party delivery and online ordering, he has weathered significant industry changes.

“The biggest challenge has been managing the chaos and staying ahead of how fast the world moves,” Josh says. “But with every challenge, you learn to adapt, and those lessons make you stronger.”

Josh’s ability to embrace change and innovate within his franchise has been instrumental in his success. Whether managing the shift to digital operations or ensuring his team remains motivated, he approaches every obstacle as an opportunity to grow.

Core Values: Community and Team

One of Josh’s key philosophies is surrounding himself with great people. He credits much of his success to the dedicated core team that has been with him from the beginning.

“Your team is everything,” Josh emphasizes. “Surround yourself with great people who share your vision, and together, you’ll accomplish amazing things.”

Josh is also deeply invested in the communities his locations serve. From supporting local events to building relationships with loyal guests, he views Dickey’s as more than a restaurant—it’s a community hub.

“We prioritize connecting with our neighbors,” he says. “Listening to their feedback and addressing their needs is what keeps us relevant and successful.”

Lessons Learned and Advice for Aspiring Franchisees

Over his six years as a franchisee, Josh has learned the importance of financial discipline and strategic planning. “Save for a rainy day,” he advises. “Don’t waste your money on unnecessary expenses. Plan for the unexpected because the restaurant business can be unpredictable.”

Josh also encourages aspiring franchisees to embrace the responsibility of being their own boss. “When you’re in charge, you control your destiny. Success or failure is up to you, and it’s a responsibility you have to take seriously.”

Finally, Josh’s best piece of advice is to stay adaptable and keep learning. “You’re going to face failures, but those failures are lessons. Learn from them, grow, and use that knowledge to achieve your goals.” 

The Dickey’s Difference

For Josh, the Dickey’s brand represents tradition, quality, and a supportive franchise system that empowers its operators. He values the flexibility and encouragement the company provides to bring new ideas to life.

“What I like most about Dickey’s is how they support franchisees who want to innovate,” Josh says. “They don’t just talk about it—they work with you to make it happen.”

A Bright Future

As Josh continues to grow his franchise operations, he remains focused on building a legacy of great food, strong relationships, and a commitment to his community. His entrepreneurial spirit, innovative approach, and dedication to the Dickey’s brand have set him apart as a leader within the system.

“I love what I do,” Josh says. “Dickey’s has given me the opportunity to follow my dream, create something unique, and make a lasting impact in my community. For anyone looking to be their own boss, this is the place to do it.”

Josh Wise’s story is a testament to the power of determination, innovation, and a strong partnership with a trusted brand. His journey inspires future franchisees to take the leap, embrace the challenges, and build a business of which they can be proud.

Number of Stores Owned: 1 (Previously operated four stores in Tarrant County)
Franchisee Since: 2002

Q: What inspired you to join the Dickey’s Barbecue Pit family?
A: My journey with Dickey’s began with a push from my father-in-law, who encouraged me to explore the opportunity after seeing an ad in The Wall Street Journal. Visiting the office and meeting Mr. Dickey in person solidified my decision. I believed in the simplicity and strength of the Dickey’s model, and I’ve been part of the brand ever since.

Q: Why have you stayed with Dickey’s for over two decades?
A: The Dickey’s model is what drew me in, but it’s the community involvement and operational consistency that have kept me here. Dickey’s provides a proven system that allows franchisees to succeed while giving back to their neighborhoods. It’s rewarding to see how our brand resonates with families and communities.

Q: What is the most important thing you’ve learned as a restaurant owner?
A: The most important lesson I’ve learned is to stay consistent and committed to the fundamentals. Cleanliness, organization, and great customer service are non-negotiables. When you focus on these basics, everything else falls into place. Additionally, being present and engaged with your team and customers goes a long way in building trust and loyalty.

Q: What do you believe sets Dickey’s apart in the barbecue industry?
A: The longevity and authenticity of the brand. Dickey’s has been around since 1941, and its commitment to slow-smoked, quality barbecue hasn’t wavered. Pair that with a scalable franchise model, and it’s a recipe for success. The company supports franchisees with tools and infrastructure that really work.

Q: How has the Dickey’s model impacted your professional growth?
A: The model is simple but effective: focus on operational excellence, community engagement, and delivering a quality product. By sticking to these fundamentals, I was able to operate four stores at one point and now serve as an Area Director mentoring other franchisees.

Q: What role does community involvement play in your business?
A: Community involvement is essential. It’s not just about barbecue; it’s about creating connections. Partnering with local organizations drives foot traffic and builds loyalty. When you’re actively engaged in your community, it makes a tangible difference in your store’s success.

Q: Why would you recommend becoming a Dickey’s franchisee?
A: The support structure and proven systems are unparalleled. Dickey’s has carefully built a franchise model that enables operators to thrive while focusing on what matters most: the customer experience. The longevity of the brand speaks volumes about its sustainability and potential.

Q: What advice do you have for new franchisees?
A: Be prepared to immerse yourself in the business. Follow the model, focus on the basics, and ensure your store is clean, organized, and welcoming. If you’re consistent and committed to being the “local Dickey” in your area, success will follow.

Q: What does the future hold for you with Dickey’s?
A: I’m excited to continue growing with the brand. As an Area Director, I’m focused on mentoring franchisees and helping them succeed. Personally, I look forward to strengthening my connection with the Arlington community and continuing to build on the legacy of Dickey’s Barbecue Pit.

Case Study: David Boisture – Franchisee Owner/Operator and Area Director for Dickey’s Barbecue Pit

Background
David Boisture’s journey with Dickey’s Barbecue Pit spans over two decades, during which he has exemplified the values of the brand while navigating the evolving challenges of the restaurant industry. Starting his career with The Good Egg in Phoenix, David transitioned to Dickey’s 22 years ago and currently owns a single Dickey’s location in Arlington, Texas, at Ballpark and Lamar. Previously, he operated four stores in Tarrant County, demonstrating his deep commitment to the Dickey’s brand and its growth.

Discovering Dickey’s: A Family-Inspired Beginning
David’s foray into the Dickey’s family began with a nudge from his father-in-law, who encouraged him to reach out to the brand after seeing its ads in The Wall Street Journal. His visit to the company’s modest office and a meeting with Mr. Dickey himself solidified David’s belief in the potential of the brand. He joined Dickey’s, opening his first location, which remains operational today, and began building additional stores. 

Core Values and Community Engagement
David is a staunch believer in Dickey’s core value of community involvement. According to him, working with local groups is not just aligned with the company’s mission but is also a crucial driver for customer loyalty and increased foot traffic, especially during evenings and weekends. “Community involvement builds awareness and strengthens the local customer base,” he notes.

A New Role: Area Director
In his new role as Area Director, David oversees multiple stores in the Dallas area. His mentorship and operational insights are rooted in his years of experience and a firm grasp of the challenges and opportunities in the barbecue business. David frequently emphasizes the importance of “working the model” — adhering to Dickey’s proven operational practices while maintaining high standards for cleanliness, organization, and customer service.

Challenges and Opportunities
David acknowledges the competitive nature of the Dallas-Fort Worth market but sees great potential in Dickey’s positioning. His focus is on simplifying operations and addressing franchisee challenges through hands-on leadership and attention to detail. He believes in the importance of local ownership, saying, “Be the Mr. or Mrs. Dickey in your neighborhood,” and credits the company’s robust infrastructure for its resilience and growth.

Vision for Dickey’s Future
Reflecting on Dickey’s measured approach to expansion, David appreciates the brand’s focus on operational excellence and franchisee support. “They’ve been careful about expansion, and they have a great franchise offering with exceptional validation for interested prospects,” he says.

David’s contributions to the Dickey’s community extend beyond his role as a franchisee. Whether mentoring new operators or offering strategic advice to the corporate team, his insights are invaluable. As he puts it, “At the end of the day, we sell beef sandwiches for cash. If you stick to the basics and run the model, success will follow.” 

Conclusion
David Boisture’s story is a testament to the enduring values of Dickey’s Barbecue Pit: community involvement, operational excellence, and a commitment to franchisee success. His journey from franchisee to Area Director underscores the opportunities available within the Dickey’s system for those willing to embrace its model and values. Through his leadership, David continues to contribute to the growth and success of Dickey’s Barbecue Pit, making him a true ambassador for the brand.

Number of Stores: 15

Franchisee Since: 2016

Family Franchise History: Parents became franchisees in 2011

Q: How did your journey with Dickey’s Barbecue Pit begin?
A: My parents became franchisees in 2011. In 2016, after my brother passed away, I stepped in to help manage their stores during a difficult time. I officially purchased the stores in 2021 to ensure their continued success and stability.

Q: What does your role as Area Director involve?
A: As Area Director for Colorado and Wyoming, I work to support franchisees in the region by providing operational guidance, stabilizing stores, and ensuring the brand maintains its high standards across all locations.

Q: How do you balance being a franchisee and an Area Director?
A: It’s about prioritizing collaboration and leveraging resources effectively. I oversee my own stores while also helping other franchisees navigate challenges and succeed in their operations.

Q: What are the key challenges you’ve faced, and how have you addressed them?
A: Economic shifts and operational difficulties have been challenges, but I’ve focused on stabilizing stores and fostering teamwork to overcome these hurdles. Providing consistent support for franchisees is key to strengthening the entire region.

Q: How would you describe the impact of Dickey’s Barbecue Pit on your community?
A: Dickey’s is more than just a barbecue restaurant—it’s a place where families and friends come together. I’m proud to contribute to creating spaces where people can enjoy great food and connect with each other.

Q: What advice would you give to aspiring franchisees?
A: Be ready to work hard and stay committed. Success comes from a combination of operational excellence, community engagement, and the ability to adapt to change.

Q: What’s next for you in your Dickey’s journey?
A: I’m focused on supporting the stores under my leadership, continuing to strengthen franchisee success in the region, and ensuring Dickey’s remains a trusted barbecue brand for our communities.

Case Study: Bobby Rusnack – Stepping Up to Lead Dickey’s Barbecue in Colorado and Wyoming

From Operator to Area Director: A Leadership Journey

Bobby Rusnack’s path as a Dickey’s Barbecue Pit franchisee and Area Director for Colorado and Wyoming reflects resilience, dedication, and a deep commitment to the brand. In 2016, Bobby stepped in to take over operations when his family needed support. Five years later, in 2021, he purchased the business from his parents after their previous attempts to sell were unsuccessful.

Since then, Bobby has taken on a dual role: leading his own stores and stepping up as Area Director to stabilize struggling locations. Currently operating 15 stores across Colorado, Bobby has worked tirelessly to uphold Dickey’s standards, often taking on stores in need of leadership to keep them running and serving their communities.

Rising to the Challenge

Managing locations across Colorado, Bobby has faced the challenges of a shifting economy and evolving consumer habits head-on. He notes that success in the barbecue business requires a focus on team building, operational excellence, and adaptability.

“Running a franchise in today’s environment isn’t easy,” Bobby acknowledges. “But it’s about being present, rolling up your sleeves, and doing what needs to be done—not just for your own stores but for the success of the brand in your area.”

As an Area Director, Bobby has been instrumental in supporting other franchisees, helping them navigate operational challenges, and fostering collaboration across the region. 

Building for the Future

Bobby’s leadership extends beyond day-to-day operations. With a focus on fostering strong teams, creating operational efficiencies, and engaging with local communities, he works to create an environment where franchisees in Colorado and Wyoming can thrive.

“Being an Area Director means stepping in where you’re needed most,” Bobby explains. “Whether it’s helping a franchisee get back on track or ensuring a location stays open to serve its community, it’s all about supporting the broader Dickey’s family.” 

Advice for Aspiring Franchisees

Reflecting on his journey, Bobby emphasizes the importance of understanding the realities of the restaurant industry. “This is a hands-on business,” he says. “It requires persistence, passion, and a willingness to learn every day. But when you stay focused on the guest experience and support your team, the hard work pays off.” 

Looking Ahead

While the road has had its challenges, Bobby remains committed to growing the Dickey’s brand in his region. His leadership has been critical in keeping locations open and ensuring that communities across Colorado and Wyoming can continue to enjoy Dickey’s Legit. Texas. Barbecue.

“Every day is an opportunity to do better,” Bobby says. “It’s not about perfection, but progress—one step, one store, and one guest at a time.”

Number of Stores: 2

Franchisee Since: 2024

Q: What inspired you to become a franchisee?
A: I wanted to expand my business portfolio and saw an opportunity to make a difference with a proven brand. The Dickey’s model stood out for its low cost of entry and longstanding reputation for quality barbecue.

Q: What are your key accomplishments since taking over your stores?
A: My key accomplishments are growth, revitalization, optimization and operational efficiencies.

• 34% sales growth and a 68% increase in check count at Yakima within the first few months.
• Revitalized both locations with modern updates, including digital menu boards and improved operations.
• Optimized catering operations in Richland, achieving 22% catering growth.
• Reinforced employee satisfaction with raises and paid vacation benefits using savings from operational efficiencies.

Q: What challenges did you face, and how did you address them?
A: I inherited stores that needed significant updates, from outdated menus and equipment to inconsistent processes. My focus was on:

• Rebranding the dining experience with cleaner, streamlined interiors.
• Implementing the Dickey’s system for food quality, online ordering, and operations.
• Introducing catering solutions to tap into the local business market.

Q: How has your professional background contributed to your success?
A: I come from a business and technology consulting background. My expertise in operations, cost optimization, and system implementation allowed me to quickly identify inefficiencies and make impactful changes, while empowering my team to excel.

Q: What’s your approach to leadership?
A: I believe in creating a positive culture for my employees, investing in their growth, and giving them the tools they need to succeed. I lead by example and value team collaboration.

Q: What advice would you give to aspiring franchisees?
A: Do your research. Understand the financial and operational aspects of the business. Surround yourself with a strong team, follow proven systems, and always look for ways to reinvest in your employees and operations.

Q: What are your future plans with Dickey’s?
A: I plan to continue growing the brand in Washington state, with a focus on building multi-unit operations. Expanding allows us to share resources and create greater long-term success.

Q: What is your favorite thing about being a Dickey’s franchisee?
A: Seeing the immediate impact of our efforts—whether it’s satisfied customers enjoying Legit. Texas. Barbecue™ or a team of happy employees who feel valued.

Ken Bush – Revitalizing and Expanding Dickey’s Barbecue Pit in Washington

From Tech Consulting to Restaurant Turnarounds

A New Opportunity
Ken Bush, owner and operator of two Dickey’s Barbecue Pit locations in Yakima and Richland, Washington, is no stranger to revitalizing businesses. With a background in tech consulting and government contracting, Ken sought to expand his portfolio and saw an opportunity in Dickey’s proven franchise model. In May 2024, Ken took over the Yakima location, marking his entry into the restaurant industry and the beginning of a transformation that would breathe new life into the business.

“The Dickey’s franchise model caught my attention because it’s well-established, and the entry costs were approachable,” Ken shares. “When I saw the potential in Yakima, I knew we could turn it around with the right systems, processes, and team in place.”

Revitalizing Yakima
When Ken stepped into the Yakima store, he found opportunities for immediate improvement. Outdated operations, handwritten menus, and off-program purchasing were holding the business back. Ken implemented a comprehensive overhaul:

1. Modernizing the Experience: Upgraded to digital menu boards, cleaned up the dining space, and reintroduced key Dickey’s offerings like hand-cut fries and combo options.
2. Streamlining Processes: Corrected purchasing systems to align with Dickey’s quality standards and improved cost efficiency.
3. Introducing Technology: Added DoorDash and online ordering to drive revenue, capturing untapped opportunities for off-premise dining.

The results were swift: Yakima’s sales grew by 34%, and check count increased by 68% within months of Ken taking ownership. “The feedback from guests was overwhelmingly positive,” Ken says. “They appreciated the cleaner look, fresher food, and expanded options.”

Expansion to Richland
In November 2024, Ken acquired the Richland location, a store known for its strong catering presence. By identifying inefficiencies and restructuring leadership, Ken elevated operations:

1. Promoted the Richland manager to a regional role overseeing both stores.
2. Implemented cost-saving measures, like optimizing vendor contracts and streamlining back-end systems.
3. Reinvested savings into staff with raises and paid vacation benefits for key team members.

“The Richland team was already strong,” Ken explains. “Our role was to support them, refine processes, and provide resources to help them perform at their best.”

Investing in People and Community
Ken’s focus on employee satisfaction and community engagement has been pivotal. From providing “Turkey Checks” for Thanksgiving to supporting local Chamber of Commerce events, Ken ensures his stores are deeply connected to their communities.

“Our employees are the heart of this business,” Ken says. “By creating a positive work environment and showing appreciation, we’re building a team that cares about delivering great food and service.”

A Vision for Growth
With two thriving locations under his belt, Ken is looking ahead to further expansion across Washington. “Multi-unit ownership is critical for success,” he notes. “It allows us to share resources, maximize efficiency, and better serve our customers.”

Ken attributes his success to a combination of business acumen, financial oversight, and a commitment to operational excellence. “You don’t have to be in the restaurant industry to succeed—you need to know how to run a business. With the right systems and team, you can achieve incredible results.”

Ken Bush’s journey from tech consulting to restaurant ownership highlights the power of thoughtful leadership, strategic investment, and community focus in building a successful Dickey’s Barbecue Pit operation.

Number of Stores: 1

Franchisee Since: 2022

Q: Why did you choose to become a Dickey’s franchisee?
A: I saw an opportunity to revitalize a long-standing business while building something meaningful for the community. The strong brand reputation and structured support from Dickey’s gave me the confidence to re-enter the restaurant industry.

Q: What challenges have you faced in operating your Dickey’s location?
A: Operating in a seasonal market like Panama City Beach has been challenging, especially during the off-season. Additionally, managing high labor costs and ensuring exceptional service in a competitive market required creative thinking and persistence.

Q: How have you overcome these challenges?
A: I developed out-of-the-box marketing strategies, built relationships with local businesses, and prioritized exceptional customer service. By focusing on creating a welcoming environment and connecting with the community, we’ve seen remarkable growth and customer loyalty.

Q: What has been your biggest success since becoming a Dickey’s franchisee?
A: In just over a year, I’ve increased our Google reviews from 4.2 to 4.7 stars and achieved a 10-12% sales growth, even as many businesses in the area faced declines. We’ve become the go-to barbecue destination in Bay County.

Q: How do you approach customer service?
A: I treat every guest like family. I believe in going above and beyond by offering complimentary items, creating a welcoming atmosphere, and ensuring every guest leaves happy. Our motto is simple: “Serve as if you’re feeding your own family.”

Q: What role does community play in your business?
A: Community is everything. We support local schools, churches, and first responders with free meals, and we provide food for homeless shelters. Giving back is a core part of who I am and what we do at our Dickey’s.

Q: What is your business philosophy?
A: My philosophy is rooted in faith and integrity. I tell my team, “God is watching,” which inspires us to uphold the highest standards in everything we do. Our trust with customers is sacred, and we honor it through our service and quality.

Q: What advice would you give someone seeking to get into owning a franchise?
A: Do your research and understand the brand you’re joining. Look for a franchise that aligns with your values and has strong support systems in place. Be prepared to work hard and stay hands-on—running a business requires dedication and constant attention. Most importantly, connect with your community. Building relationships will take your business to the next level.

Q: What does the future look like for your Dickey’s?
A: I’m focused on building a legacy—establishing a strong foundation of loyal guests and a reputation for excellence. I believe that by staying committed to our values and community, success will follow.

Saleh Nofal – Living the American Dream with Dickey’s Barbecue Pit

Introduction
Saleh Nofal’s journey is a remarkable testament to resilience, determination, and the pursuit of the American Dream. From growing up in Palestine in a large family of nine siblings, where he lost both parents by the age of 15, to becoming a successful business owner in Florida, Saleh’s story is one of hard work, faith, and generosity. Today, as the owner of a thriving Dickey’s Barbecue Pit in Panama City Beach, Saleh exemplifies the transformative power of perseverance and a commitment to community.

Background
Saleh’s entrepreneurial spirit began at a young age. Growing up in poverty, he learned to provide for himself and contribute to his family, selling items on the street as early as seven years old. His relentless drive led him to earn a university degree and become a self-made businessman in Palestine. Seeking greater opportunity and stability, he immigrated to the United States 17 years ago, where he started by running a grocery store and later entered the restaurant industry.

Despite losing his first restaurant to Hurricane Michael, Saleh never gave up. When a fellow Palestinian-American, struggling with a Dickey’s location in Panama City Beach, asked for his help, Saleh stepped in. He managed the store, resolved staffing challenges, and implemented changes that turned the business around within a week.

The Decision to Buy Dickey’s Barbecue Pit
Initially hesitant to re-enter the restaurant business, Saleh eventually purchased the Dickey’s location when the previous owner, facing health challenges, offered him a favorable deal. Saleh recognized the potential of the established franchise and was drawn to Dickey’s emphasis on quality and community.

“I saw the opportunity to not only revive a business but to build something meaningful for the community,” Saleh shared. “Dickey’s strong brand and structure gave me the confidence to step back into the restaurant industry.”

Overcoming Challenges
Operating a business in a seasonal market like Panama City Beach presented unique challenges. Saleh navigated slow off-seasons and high operating costs by thinking creatively and going “above and beyond” for his guests and community.

He leveraged his seven years of experience in marketing to create impactful outreach strategies, personally visiting local businesses, schools, and churches to introduce Dickey’s. He established relationships with first responders, offering them free meals, and extended generosity to the homeless, providing leftovers to shelters.

Inside the restaurant, Saleh prioritized exceptional customer service and cleanliness, transforming the guest experience. He implemented practices such as giving complimentary items to customers and creating a welcoming atmosphere. His Google reviews improved from 4.2 to 4.7 stars, and his store became known as the top barbecue destination in Bay County.

Commitment to Values
Saleh’s business philosophy is deeply rooted in his faith and principles. He instills in his team the belief that “God is watching,” encouraging them to approach their work with integrity and dedication.

“I tell my employees, cook and serve as if you’re feeding your own baby,” Saleh explained. “This trust is sacred—what we serve goes into someone’s body, and we must honor that responsibility.”

Results and Impact
In just over a year, Saleh turned around his Dickey’s location, achieving a 10-12% increase in sales while many businesses in the area faced declines. He transformed his restaurant into a beacon of generosity and community spirit, winning the respect and loyalty of customers and locals alike.

Looking Ahead
Saleh continues to build a foundation of trust and goodwill, believing that the seeds he plants today will yield long-term success.

“I’m not focused on immediate profits. I’m focused on building a legacy—a base of loyal guests who trust us and know we care about them,” Saleh said. “The American Dream is about creating opportunities not just for yourself, but for others.”

Saleh Nofal’s story is one of triumph over adversity and a powerful reminder of what can be achieved through hard work, faith, and a commitment to excellence. From his humble beginnings in Palestine to becoming a respected business owner in Florida, Saleh has truly exemplified the American Dream while making a lasting impact on his community.

Number of Stores: 1

Franchisee Since: 2015

Q: What inspired you to become a Dickey’s Barbecue Pit franchisee?
A: After retiring from the Army, I wanted to be my own boss and build something meaningful. Dickey’s provided the perfect balance of support and proven systems to help me transition successfully into entrepreneurship.

Q: Why did you choose Dickey’s over other franchise opportunities?
A: I saw a unique opportunity in Tucson, where there were no barbecue restaurants at the time. Dickey’s strong brand, along with its established model, made it the right choice for me.

Q: What lessons have you learned as a franchise owner over the past decade?
A: Adaptability is key. The restaurant industry has evolved significantly, especially with the rise of online ordering and third-party delivery services. My military background taught me the importance of strong leadership and teamwork, which I apply daily in the business.

Q: How has your military experience helped you as a franchise owner?
A: Leadership is the biggest skill I brought with me. Managing a team and ensuring everything runs smoothly is similar to leading a unit. It’s about building trust, mentoring, and being adaptable.

Q: How do you and your wife, Laura, collaborate in running the franchise?
A: Laura is deeply involved in the operations. From catering deliveries to managing inventory, we work as a team to ensure the business runs smoothly. It’s a partnership built on trust and shared goals.

Q: What advice would you give someone considering franchise ownership?
A: Do your homework. Understand the financial requirements, royalty fees, and operational responsibilities. Make sure it aligns with your lifestyle and goals, and always have a solid business plan in place.

Q: What has been your proudest moment as a Dickey’s franchisee?
A: Seeing the positive impact we’ve had in our community. Whether it’s through our catering services or the relationships we’ve built with our guests and employees, I’m proud of the business we’ve created.

Q: What are your goals for the future?
A: My focus is on continuing to deliver exceptional service to our guests and empowering my team. I want to keep building a legacy that reflects our values and commitment to the community.

Leading with Experience and Resilience at Dickey’s Barbecue Pit

Darryl Weaver’s journey from a decorated 25-year Army career to a successful Dickey’s Barbecue Pit franchisee exemplifies leadership, determination, and adaptability. Retiring as a First Sergeant in 2015, Darryl transitioned directly into entrepreneurship with the opening of his Dickey’s location in Tucson, Arizona. Over the past decade, he and his wife, Laura, have built a thriving business, navigating industry challenges while maintaining their commitment to quality, teamwork, and customer satisfaction.

The Start of the Dickey’s Journey
Darryl retired from the Army on August 1, 2015, and opened his Dickey’s franchise just five days later. With no prior business experience, Darryl chose franchising as the ideal path to entrepreneurship.

“I wanted to work for myself, but I also recognized the value of a franchise system,” said Darryl. “Dickey’s provided the training and operational support I needed to succeed, and their proven model gave me confidence.”

Darryl strategically chose Dickey’s because of the lack of barbecue restaurants in his area, making it an ideal location for the concept.

Adapting to an Evolving Industry
In the 10 years since Darryl and Laura opened their Dickey’s franchise, they have witnessed significant changes in the restaurant industry. The pandemic brought a surge in online orders and third-party deliveries, transforming how the business operates.

“When we started, we barely had any online orders,” Darryl shared. “Now, they make up about 50% of our foot traffic. Adapting to these changes has been key to staying competitive.”

Leadership and Lessons Learned
Darryl credits much of his success to the leadership skills he developed during his Army career.

“Leadership is critical, no matter the industry,” he said. “Managing people and operations effectively has been my greatest strength as a franchise owner.”

Darryl’s approach to leadership extends to mentoring and empowering his team. One of his employees, who started with Darryl in high school, left for another restaurant but eventually returned. Now, that employee is being trained to take on the role of general manager, showcasing Darryl’s dedication to developing talent.

Advice for Aspiring Franchise Owners
Darryl emphasizes the importance of thorough preparation and understanding the financial commitments of owning a franchise.

“There are costs you might not expect, so it’s essential to do your homework,” he advised. “Have a solid business plan and make sure the franchise aligns with your budget and lifestyle.”

A Partnership Built on Teamwork
Darryl and his wife, Laura, run their Dickey’s franchise as a team. While they rely on their staff and managers to handle daily operations, the couple remains actively involved in mentoring, coaching, and ensuring everything runs smoothly.

“Laura and I work together on everything,” Darryl said. “From catering deliveries to inventory management, we always have each other’s backs.”

Looking Ahead
After a decade of success, Darryl and Laura continue to focus on growth and excellence. Their commitment to teamwork, adaptability, and leadership sets a strong foundation for the future.

“Franchising has been a rewarding journey,” Darryl reflected. “It’s about more than just running a business—it’s about building relationships, leading with integrity, and creating opportunities for others.”

Darryl Weaver’s story demonstrates the power of leadership, resilience, and partnership in achieving success as a franchise owner. His journey from the Army to the barbecue business is a testament to the values of hard work and teamwork that define the Dickey’s brand.

Number of Stores: 3

Franchisee Since: April 2024

Q: What drew you to the Dickey’s Barbecue Pit franchise?
A: I was impressed by Dickey’s structured systems and strong support network. Having owned restaurants before, I found Dickey’s approach to training and operations far superior. The idea of joining a growing brand with a focus on barbecue—a cuisine I see as having a bright future—was incredibly appealing.

Q: What did you find unique about Dickey’s training program?
A: The training was comprehensive and hands-on, covering everything from meat preparation to running the systems smoothly. Unlike other franchises I’ve worked with, Dickey’s provided corporate training with a dedicated trainer, which helped reduce my dependency on employees and made it easier to manage operations confidently, even during transitions.

Q: What makes Dickey’s stand out compared to your previous restaurant ventures?
A: Dickey’s stands out because of its quality products, supportive corporate team, and operational efficiency. The focus on slow-smoked barbecue without added oils or artificial ingredients aligns perfectly with what today’s health-conscious customers are looking for.

Q: Why do you believe barbecue has a bright future?
A: I see more people prioritizing healthier eating choices, and barbecue offers a delicious, protein-rich option without added fats or oils. Dickey’s has an excellent menu with great options like brisket and chicken that meet these needs, and that’s why I think barbecue will continue to grow in popularity.

Q: How do you stay motivated as a franchisee?
A: Seeing my team succeed and grow motivates me. I also take pride in the positive feedback from our guests and the impact we make in our community. Every day is a new opportunity to improve and deliver great experiences to our customers.

Q: What advice would you give to someone considering joining the Dickey’s family?
A: Do your research and take full advantage of the resources Dickey’s offers. The training and support are there to help you succeed, but it’s important to stay hands-on and committed to your business. If you’re passionate about barbecue and dedicated to growth, this is a great opportunity.

Q: Do you have plans to expand further?
A: Absolutely. I’m currently working on converting a Korean restaurant I own into a Dickey’s location, which will be my fourth store. I wouldn’t be taking this step if I didn’t have confidence in the brand and its future.

Q: How would you describe your experience as a Dickey’s franchisee so far?
A: It’s been a rewarding journey. The corporate team has been incredibly supportive, and I’ve had positive interactions with my fellow franchisees. Challenges come with any business, but with Dickey’s, the systems and support make overcoming them much easier.

Gaurav Chaudhary – Building a Barbecue Legacy with Dickey’s Barbecue Pit

Gaurav Chaudhary, a dedicated entrepreneur, joined the Dickey’s Barbecue Pit family in April 2024, bringing with him a strong background in restaurant ownership and a passion for delivering quality food. In less than a year, Gaurav has expanded his footprint to three Dickey’s locations in Arizona—two in Scottsdale and one in Peoria—and is preparing to convert a fourth restaurant to the Dickey’s brand.

“I saw an opportunity to grow with a brand that has a bright future in barbecue,” said Gaurav. “The focus on quality, health-conscious food, and a strong support system drew me in, and I’ve been impressed with the level of training and resources provided to franchisees.”

Why Dickey’s?

Gaurav’s decision to invest in Dickey’s was driven by the brand’s expanding presence and its structured approach to training. “What stood out to me was the hands-on training at the corporate level,” Gaurav shared. “It reduced my reliance on employees and gave me the confidence to operate even in challenging situations. I’ve owned other franchises, but Dickey’s training is second to none.”

When Gaurav and a fellow restaurant owner faced challenges with employee turnover, Dickey’s training system enabled them to step in and keep operations running smoothly. This level of preparedness has solidified his confidence in the brand’s systems.

Expanding the Dickey’s Footprint

In just a few months, Gaurav has expanded rapidly, opening two additional Dickey’s locations in May 2024. His plan to convert a Korean restaurant into a fourth Dickey’s location reflects his belief in the brand’s potential. “If I wasn’t confident in the Dickey’s model, I wouldn’t be considering this level of expansion,” Gaurav explained.

The Appeal of Barbecue

Gaurav believes barbecue has a promising future in the food industry, especially as consumers seek healthier options. “Barbecue is the perfect choice for people looking to avoid extra fats and oils,” he said. “Dickey’s focus on slow-smoked meats, like brisket and chicken, aligns with today’s health-conscious trends while still delivering delicious, satisfying meals.”

Vision for the Future

As a sole owner, Gaurav takes pride in the growth he’s achieved and the opportunities he’s creating for his team. “Dickey’s has allowed me to grow both personally and professionally,” he said. “The systems are straightforward, the support is excellent, and I see a bright future ahead for barbecue and for my business.”

Gaurav’s journey from owning other franchises to becoming a multi-unit Dickey’s operator exemplifies the power of resilience, vision, and a strong partnership with a trusted brand. His commitment to expanding Dickey’s presence in Arizona is a testament to his confidence in the franchise’s ability to deliver exceptional food and experiences to the community.

Number of Stores: 1

Franchisee Since: 2016

Q: What inspired you to become a Dickey’s Barbecue Pit franchisee?
A: My love for barbecue started with family gatherings and catering for friends. When my stepfather suggested opening a Dickey’s inside one of his convenience stores, it felt like the perfect opportunity to turn my passion into a business.

Q: What sets your location apart from others?
A: Our location in a bustling warehouse district allows us to serve a steady lunch crowd of hardworking individuals. We pride ourselves on providing not just great barbecue but an exceptional experience that keeps people coming back.

Q: How has your previous experience prepared you for success?
A: My background in catering and years of hands-on barbecue experience taught me the importance of consistency and quality. These skills have been crucial in building a loyal customer base and maintaining high standards.

Q: What has been your proudest moment as a franchisee?
A: Watching our catering business grow and seeing repeat customers year after year. It’s incredibly rewarding to know that our food and service make a lasting impression on our guests.

Q: What advice would you give to someone considering franchising?
A: Be prepared to put in long hours and hard work. You need to care deeply about your business, your employees, and your customers. If you’re only in it for the money, it’s not for you—but if you’re passionate, it can be incredibly fulfilling.

Q: What’s next for your business?
A: We’re excited to grow alongside the Elwood community. With the area’s development, we’re considering expanding to a second location to meet increasing demand and continue serving our loyal guests.

Q: What role does Dickey’s corporate team play in your success?
A: The support from Dickey’s corporate team has been invaluable. They’ve provided the training, resources, and quick resolutions I need to keep my business running smoothly.

Q: What do you enjoy most about running a Dickey’s Barbecue Pit?
A: I love the sense of family—both within our team and with our customers. Every day, I get to bring people together over great food, and that’s incredibly fulfilling.

Greg Vincent – Building Community and Excellence with Dickey’s Barbecue Pit
From family barbecues to franchise success, Greg Vincent brings authentic barbecue to Elwood, IL

 Greg Vincent’s journey with Dickey’s Barbecue Pit began with a passion for barbecue and a vision for bringing authentic, high-quality smoked meats to his community in Elwood, Illinois. With roots in family cookouts and catering, Greg’s love for barbecue transformed into a thriving business venture. Today, as the owner-operator of a successful Dickey’s Barbecue Pit inside a bustling convenience store, Greg has built a reputation for exceptional food, community focus, and unwavering dedication to his craft.

Greg’s love for barbecue started during family gatherings, where his culinary skills quickly became the highlight of the occasion. “I started by catering for friends and family on weekends while working as a truck driver,” Greg shared. After a trucking accident ended his driving career, he leaned fully into his passion, growing his catering business and honing his barbecue expertise.

When his stepfather, a convenience store owner, proposed opening a Dickey’s Barbecue Pit inside one of his stores, Greg immediately saw the opportunity to turn his passion into a full-time business. “It was the perfect fit. The family focus of Dickey’s resonated with me, and I had the chance to share my love for barbecue with more people,” Greg said.

The Elwood location, surrounded by a growing warehouse district, has become a popular destination for the local workforce. “Our lunch crowd is incredibly busy thanks to the nearby warehouses and railroads,” Greg explained. “We’re also seeing steady growth in catering, which is a key part of our business.”

Greg takes pride in the consistency and quality of his product, a testament to his years of hands-on experience in barbecue. “One of the things that sets us apart is our commitment to doing it right,” he said. “I always tell my team: the food sells itself, but we sell the experience—the service, the atmosphere, and the care we put into every plate.”

As a hands-on operator, Greg credits much of his success to the support system provided by Dickey’s corporate team. “The training and resources from Dickey’s have been invaluable,” he said. “Anytime I need help, the team is there with fast and effective solutions.”

“Greg’s dedication to quality and his community-focused approach exemplify what it means to be a successful Dickey’s franchisee,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “His passion for barbecue and commitment to his guests make him a standout in our system.”

“Greg embodies the spirit of Dickey’s Barbecue Pit,” added Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “His story of transforming a passion into a successful business is truly inspiring, and we’re proud to have him as part of the Dickey’s family.”

For those considering franchising, Greg offers straightforward advice: “Be ready to work hard and put in long hours. This business takes effort and care—not just for the business itself but for your people. If you’re only in it for the money, it’s not for you. But if you care about building something meaningful, it’s worth it.”

Looking ahead, Greg sees tremendous potential for growth. With plans to expand into a second location and a strong foothold in the Elwood community, he continues to focus on delivering the best barbecue experience possible. “We’ve built something special here, and I’m excited to see where the journey takes us next,” Greg said.

Greg Vincent’s journey from family barbecues to franchise success is a testament to the power of passion, resilience, and community. By staying true to his values and embracing the Dickey’s family legacy, Greg has created a thriving business that brings people together over great food and authentic Texas barbecue.

Number of Stores: 2

Franchisee Since: 2021

Q: Why did you choose to franchise with Dickey’s Barbecue Pit?
A: I was drawn to Dickey’s because of its emphasis on family legacy. When I learned it was built on father-son handoffs, I knew it was the perfect fit for me and my son. I wanted to build something meaningful that could be passed down through generations.

Q: How did your background as a nuclear chemist prepare you for the food industry?
A: My experience in nuclear chemistry taught me precision, focus, and the importance of following guidelines. Whether it’s maintaining safety in a nuclear plant or ensuring consistency in a barbecue recipe, attention to detail is critical in both fields.

Q: What challenges have you faced as a franchisee?
A: Opening during the COVID-19 pandemic was a significant challenge, but my determination and belief in Dickey’s helped me push through. Running a restaurant also involves navigating complex operations, from bookkeeping to staffing, but I’ve embraced those challenges and continue to learn every day.

Q: What sets your Dickey’s locations apart?
A: We focus on creating an unforgettable experience for our guests. The food sells itself, but we emphasize atmosphere, exceptional service, and that authentic Texas barbecue vibe.

Q: How are you building a legacy for your family?
A: This business is about more than profits—it’s about creating a future for my son, Garrett. He’s actively involved in the Mount Holly location, and together, we’re building something that will last for generations.

Q: What advice would you give to aspiring franchisees?
A: Study everything before jumping in. Understand the business, plan for at least five years ahead, and stay committed. Success takes hard work, focus, and a willingness to adapt.

Q: What do you enjoy most about being a Dickey’s franchisee?
A: The support from Dickey’s corporate team has been incredible. I know I can count on them whenever I need guidance. The sense of family and community within the brand is truly special.

Q: How has your local community responded to your Dickey’s locations?
A: The community has been incredibly supportive. Representing Dickey’s at events like Memorial Day celebrations in New York was a proud moment, especially when our brisket was recognized as the best among competitors.

Q: What are your future goals with Dickey’s?
A: I plan to continue growing within the Dickey’s family. My goal is to expand and eventually own all the Dickey’s locations in New Jersey. It’s about building a lasting legacy for my family and bringing great barbecue to more communities.

Gary Mulligan – Building a Legacy with Dickey’s Barbecue Pit
From nuclear chemistry to food chemistry, Gary Mulligan creates a family-focused future in Whiting, NJ

Introduction
Gary Mulligan’s journey from nuclear chemist to successful franchisee is a testament to resilience, adaptability, and family dedication. Leveraging his technical background and passion for legacy-building, Gary opened his first Dickey’s Barbecue Pit in Whiting, NJ, in 2021, followed by a second location in Mount Holly. Through perseverance and an unwavering commitment to his community, Gary has established himself as a pillar in the Dickey’s family and is creating a legacy for his son.

Background
After a 35-year career with Public Service Electric & Gas (PSEG), Gary retired with a severance package as the company phased out fossil fuel operations. Determined to create something meaningful, Gary explored various franchise opportunities before discovering Dickey’s Barbecue Pit in 2019. The brand’s emphasis on family legacy immediately resonated with him.

“When I heard Dickey’s was built on father-son handoffs, I knew it was the right fit,” Gary shared. “That’s exactly what I wanted to build for my son.”

Construction on his Whiting location began in 2019, but the onset of COVID-19 delayed the grand opening until 2021. Despite the challenges, Gary held steadfast in his belief in the Dickey’s brand and its mission.

Overcoming Challenges
Gary faced numerous hurdles, from navigating a global pandemic to the steep learning curve of entering the food service industry. “This business isn’t easy—I’d rather be a nuclear chemist some days,” he joked. However, his methodical, disciplined approach, honed during his years in nuclear chemistry, translated seamlessly into restaurant operations.

“Just like in chemistry, you have to follow guidelines and recipes to the letter,” Gary explained. “Whether it’s safety in a nuclear plant or consistency in a barbecue pit, precision matters.”

Gary’s meticulous attention to detail and focus on creating an inviting atmosphere have been critical to his success. “I don’t sell the food—the food sells itself. What I sell is the experience: my employees, the atmosphere, and the vibe of Texas barbecue.”

A Family Affair
Gary’s mission is to build a family legacy through his franchise. His son, Garrett, is actively involved in the Mount Holly location, working alongside Gary to bring authentic barbecue to their community. “This is about building something meaningful for my son and creating a future for our family,” Gary said.

Together along with partner, Donna Brunner, they bring a hands-on approach to running their stores, ensuring every guest feels like part of the family.

Community Engagement
Gary’s passion extends beyond his restaurants to the broader community. He has represented Dickey’s at events such as Memorial Day celebrations in New York, where his brisket was celebrated as the best among multiple competitors. “People couldn’t believe that level of barbecue came from a small community in New Jersey,” he said proudly.

Support from the Brand
Gary credits much of his success to the strong support system provided by Dickey’s corporate team. “Anytime I have a question or an issue, I know I can call Jeff Corey, Roland, or Jeff Gruber,” he said. “They know me, they support me, and they make me feel like part of the family.”

Advice for Aspiring Franchisees
For those considering franchising, Gary emphasizes preparation and commitment. “Study everything before you jump in. Understand the business, create a five-year plan, and stick to it. This isn’t an easy industry, but if you work hard and stay focused, you can succeed.”

Gary Mulligan’s journey from a career in nuclear chemistry to owning and operating two thriving Dickey’s Barbecue Pit locations exemplifies the power of dedication and vision. By combining technical expertise with a deep commitment to family and community, Gary is not only achieving his dreams but also inspiring others to pursue their own. Through Dickey’s, he’s building a legacy that will endure for generations.

Number of Stores: 1

Franchisee Since: November 2023

Q: Why did you choose to become a Dickey’s Barbecue Pit franchisee?
A: I’ve always loved barbecue—it’s been a family tradition for over 20 years. When the opportunity to own a Dickey’s presented itself, it was a perfect fit for my passion for grilling, smoking, and serving others.

Q: What is your background prior to becoming a franchisee?
A: I served in the Marine Corps for four years, followed by a career as a contractor and business owner. My diverse background gave me experience in leadership and service, which prepared me for running a franchise.

Q: What makes your location unique?
A: My team and I focus on providing a clean, welcoming environment with consistent, high-quality food. Guests notice the difference and tell us how much they appreciate the improvements we’ve made since I took over.

Q: What challenges have you faced as a franchisee, and how did you overcome them?
A: One of the biggest challenges was rebuilding the team and winning back guests who had negative experiences with the previous franchise owner. Using the discipline and commitment I learned in the Marine Corps, I implemented high standards and built a strong team that shares my vision.

Q: How has your military background helped in your franchise operations?
A: The Marine Corps instilled values of commitment, excellence, and adaptability in me. These principles guide how I lead my team and approach challenges, ensuring that we deliver the best experience for our guests.

Q: What advice would you give to someone considering a franchise?
A: Be ready to work hard and stay committed. Franchising requires dedication, not just to the business but also to your team and guests. Care about what you’re doing, and success will follow.

Q: What are your goals for the future?
A: I want to increase revenue by 20-30% annually and eventually return to multi-unit ownership. I’m focused on steady growth and continuing to improve every aspect of my business.

Q: How has Dickey’s corporate team supported your journey?
A: Dickey’s corporate team has been a tremendous resource. Anytime I need help or guidance, they’re quick to provide solutions and support, making me feel like part of the family.

Q: What role does your team play in your success?
A: My team is the backbone of the business. They understand the standards I set, and their dedication to our guests makes all the difference. We’re all working together toward a shared goal.

Q: What keeps your guests coming back?
A: The consistency of our food, the welcoming environment, and the sense of family we provide. Guests know they can trust us for a great barbecue experience every time.

Perri Campbell – A Marine Corps Veteran Transforms Passion for Barbecue into Business Success

Perri Campbell’s path to becoming a successful Dickey’s Barbecue Pit franchisee began with a love for barbecue, rooted in family traditions. As a U.S. Marine Corps veteran with an entrepreneurial spirit, Perri turned his passion for grilling and smoking into a business venture that embodies his dedication to excellence and community.

 From Backyard Barbecue to Franchise Owner

For more than 20 years, Campbell honed his barbecue skills, hosting backyard gatherings that became cherished traditions in his family. “Barbecue was always a big part of my life,” he shared. “Every year, I’d host a huge cookout, and people started recognizing the quality of my food. It’s something that stuck with me.”

When the opportunity arose to take over a Dickey’s Barbecue Pit franchise in Riverside, California in November 2023, Campbell knew it was the perfect fit. “Dickey’s wasn’t just a corporate chain—it had a family-oriented approach that resonated with me,” Campbell explained. “I saw the opportunity to turn my love for barbecue into something impactful.”

Leveraging Military Discipline for Success

Campbell credits his Marine Corps training for helping him navigate the challenges of running a franchise. “The Marines taught me commitment and adaptability,” he said. “It’s about being better every day and meeting challenges head-on. That mindset has been invaluable in building this business.”

When he took over the franchise, Campbell inherited a team that struggled with adapting to change. He implemented a fresh start, letting go of 98% of the staff and building a new team aligned with his vision. “I needed a team that understood the new standards I wanted to bring to the restaurant,” he said. “One team member stayed, embraced the change, and is now excelling as my general manager.”

Overcoming Challenges in the California Market

Operating in California has presented its share of challenges, including rising minimum wages and rebuilding guest trust in the wake of prior ownership issues. “Some guests came in with negative experiences from before, but I’ve worked hard to win them back,” Campbell said. “They’ve noticed the difference in cleanliness, food quality, and overall atmosphere.”

Despite these hurdles, Campbell has cultivated a loyal customer base that values the restaurant’s consistent quality and welcoming environment. “It’s about delivering a great experience, not just great food,” he emphasized.

A Vision for Growth

Campbell has ambitious goals for his franchise. He aims to increase revenue by 20-30% annually and plans to expand back into multi-unit ownership. While an earlier attempt at managing multiple locations faced setbacks due to legacy debts from previous ownership, Campbell remains optimistic about future opportunities. “I’m focused on growing strategically and building a business that thrives for years to come,” he said.

A Legacy of Service and Commitment

For Campbell, Dickey’s represents more than just a business—it’s a way to serve his community and uphold the values of excellence and perseverance instilled in him during his military service.

As Perri Campbell continues to build his Dickey’s Barbecue Pit franchise, his journey serves as a testament to the power of passion, discipline, and resilience. With plans for growth and a commitment to excellence, he’s crafting a legacy that reflects his values and brings people together over great barbecue.

Number of stores: 1

Franchisee since: Sole owner in July 2024, after initially starting as a 50/50 partner in May 2023.

Q: What was your career before becoming a franchisee?
A: I worked as an Assistant Director in Indian cinema for over a decade before transitioning to a career in finance as a financial advisor in Canada.

Q: Why did you choose Dickey’s Barbecue Pit?
A: I loved Dickey’s family-oriented values and the opportunity to bring authentic barbecue to the community. The franchise’s supportive network and brand recognition made it an ideal choice for me.

Q: What inspired your move to Brooksville, Florida?
A: The weather, proximity to family, and the desire to give my kids a better environment motivated our move from Canada to Florida. My cousin lives in Orlando, which gave me the support I needed to settle here.

Q: How has your previous career helped you in this business?
A: My experience as an Assistant Director taught me creativity, planning, and multitasking, while my time in finance developed my analytical and operational skills. Both experiences have been incredibly valuable in running my business.

Q: What do you love most about owning a Dickey’s franchise?
A: I enjoy building relationships with my customers and being part of their lives. Seeing them enjoy the food and knowing I’ve created a welcoming atmosphere is incredibly rewarding.

Q: What is your best-selling item?
A: Our crispy chicken sandwich is a big hit, especially among younger customers. It’s exciting to see them trying something new and loving it.

Q: What is your philosophy on customer service?
A: Customers are everything—they are the heart of the business. I believe in creating a warm and welcoming experience and ensuring their feedback is valued.

Q: What challenges have you faced as a franchisee?
A: Marketing and brand awareness have been challenging in a smaller town. Many people didn’t even know Dickey’s was here when I started. I’ve had to work hard to introduce the brand to the community.

Q: What advice would you give to aspiring franchisees?
A: Franchising is not just about running a business—it’s about fully committing to the brand and the community. Be ready to work hard, connect with your customers, and adapt to challenges.

Q: What are your future goals for your store?
A: I want to continue building strong relationships with my community and growing my business. I also hope to explore new catering opportunities and expand local awareness of our brand.

Q: How do you balance work and family?
A: My husband works remotely in insurance and helps take care of our kids, who are three and six. It’s a team effort, and I’m grateful for his support as I focus on growing the business.

Nidhi Bhatt – From Assistant Director in Indian Cinema to Barbecue Entrepreneur in Brooksville, FL

 Meet Nidhi
Nidhi Bhatt’s inspiring journey to becoming a Dickey’s Barbecue Pit franchisee in Brooksville, Florida, is one of reinvention, perseverance, and passion. From working as an Assistant Director in the Indian cinema industry to becoming a financial advisor in Canada, and now a restaurant owner in the U.S., Nidhi has navigated career transitions with determination and grace. Her story exemplifies the power of adaptability, hard work, and a deep commitment to family and community.

Background
Nidhi’s professional journey began in India, where she spent over a decade as an Assistant Director for television and cinema. “My goal was to become a director,” Nidhi shared, reflecting on her early career. However, when she married and moved to Canada in 2013, she shifted her focus to support her family and embraced new opportunities.

In Canada, Nidhi transitioned into finance, working as a financial advisor for 12 years. While she excelled in her role, she always dreamed of owning her own business. “After having kids, I wanted more control over my schedule and the opportunity to create something meaningful for my family,” she said.

The move to the United States in 2023, driven by a desire for warmer weather and proximity to family in Florida, opened the door to fulfilling that dream.

Why Dickey’s?
Nidhi’s decision to join Dickey’s Barbecue Pit stemmed from her love of food and the brand’s family-oriented values. “Dickey’s felt like the perfect fit—a family-owned franchise with a rich legacy and delicious barbecue,” she said.

Initially, she entered as a 50% partner in May 2023 but quickly realized the need to take full ownership to implement her vision. By July 2024, Nidhi had become the sole owner of the Brooksville location.

From Film Sets to the Kitchen
Although her background in cinema and finance seemed worlds apart from the restaurant industry, Nidhi credits her diverse experiences with shaping her success. “As an Assistant Director, I learned the importance of coordination, attention to detail, and storytelling—all of which I bring to my business,” she explained. Her financial expertise also helps her manage the operational and strategic aspects of the restaurant.

Challenges and Growth
Taking full ownership of the restaurant came with challenges, including learning the intricacies of the food service industry and overcoming initial doubts. “The training I received from Dickey’s was transformative. It gave me the tools and confidence to run the business independently,” Nidhi said.

One of her greatest challenges has been introducing the brand to the Brooksville community. “Many people didn’t know we were here, even though the location had been open for years,” she explained. By focusing on marketing, promotions, and community outreach, Nidhi has worked to raise awareness and build a loyal customer base.

Customer-Centric Approach
Nidhi’s focus on customer experience is at the heart of her business philosophy.

“Customers are the foundation of our success,” she said. From personally greeting guests to addressing feedback, she strives to create a warm and welcoming environment.

Her innovative approach to marketing, including offering special deals, has helped attract a younger demographic while keeping longtime barbecue fans happy.

Balancing Family and Business
With two young children, ages three and six, Nidhi balances her roles as a business owner and mother with remarkable resilience. Her husband, who initially supported her in running the restaurant, now focuses on his career in insurance while helping manage their household.

“Having my husband’s support has been invaluable, but I’m proud to say I now run the business independently,” Nidhi said. “It’s rewarding to show my kids what’s possible with hard work and determination.”

Advice for Aspiring Franchisees
Nidhi’s advice for those considering franchising is rooted in her own experience: “Be hands-on and passionate about your work. Franchising isn’t just about following a system—it’s about bringing your unique strengths to the table and making the business your own.”

She also emphasizes the importance of local marketing and community engagement, particularly in areas where the brand may not be as well-known.

Looking Ahead
Nidhi’s vision for the future includes steady growth and continued focus on creating an exceptional guest experience. She is also exploring ways to expand community involvement and establish her restaurant as a cornerstone of Brooksville.

Conclusion
Nidhi Bhatt’s journey from Assistant Director in Indian cinema to a successful Dickey’s Barbecue Pit owner in Florida showcases the power of adaptability, ambition, and a customer-first mindset. By combining her diverse skills with a commitment to excellence, Nidhi has built a thriving business that reflects her values and vision. Her story is a testament to the incredible opportunities that arise when passion meets perseverance.

Number of Stores: 4 (1 in Louisiana, 3 in Mississippi)

Franchisee Since: 2022

Q: What inspired you to become a Dickey’s Barbecue Pit franchisee?
A: I’ve always been a fan of Dickey’s. During road trips, my friend and I would plan stops just to eat at Dickey’s. The brand’s authenticity and quality made a lasting impression on me. When the time was right, I knew I wanted to be part of bringing this incredible barbecue to my community.

Q: What sets Dickey’s apart from other franchises?
A: Dickey’s offers a proven model and tremendous support for its franchisees. The brand provides clear guidelines and a strong structure, making it easier to focus on delivering great food and building relationships with guests.

Q: What is your approach to running your locations?
A: My focus is on creating a welcoming atmosphere, building strong community ties, and ensuring that every guest has a great experience. Whether through catering for LSU athletics or providing discounts to students and staff, I’m committed to making Dickey’s a local favorite.

Q: How have you engaged with the local community?
A: We’ve partnered with LSU athletics to cater events and provide meals for their teams, which has been an amazing experience. We also offer a 10% discount for LSU students and staff and participate in the NCAA-compliant Red Card system for athletes, which allows them to dine with us using their meal allowances.

Q: What challenges have you faced as a franchise owner, and how have you overcome them?
A: Acquiring underperforming stores presented a challenge, but it’s also been an opportunity to turn them around. By focusing on active management, staff training, and adhering to Dickey’s proven systems, we’ve been able to stabilize operations and begin to see growth.

Q: How do you plan to expand your franchise footprint?
A: My goal is to grow to 10-15 locations, with a focus on identifying high-potential areas. I also want to build a strong team by promoting from within and rewarding loyal employees like my General Manager, Rob Perere, who has been instrumental in our success.

Q: What do you enjoy most about being a Dickey’s franchisee?
A: It’s incredibly rewarding to serve great food and connect with the community. I love seeing guests enjoy our barbecue and knowing that we’re part of creating memories for them. Watching my team grow and succeed is equally fulfilling.

Q: What advice would you give to someone looking to own a franchise?
A: Find a franchise that aligns with your values and offers strong support. Owning a business is hard work, but when you partner with a brand like Dickey’s that provides clear direction and proven systems, it makes the journey so much more rewarding.

Q: What are you most proud of as a Dickey’s franchisee?
A: I’m proud of the relationships we’ve built with our community and the strides we’ve made in improving our locations. Seeing our guests return again and again and knowing we’re delivering a great experience means everything to me.

Scott Carlton – Building a Legacy, Crafting Community and Growing Success with Dickey’s Barbecue Pit

Introduction
Scott Carlton’s journey with Dickey’s Barbecue Pit exemplifies dedication, strategic growth, and a commitment to community engagement. From first discovering the brand as a loyal customer to owning multiple locations across Louisiana and Mississippi, Scott has made Dickey’s a cornerstone of his entrepreneurial vision. With a background spanning accounting, construction, and restaurant ownership, he has successfully leveraged his diverse expertise to expand the brand’s footprint while fostering deep ties with the communities he serves.

Discovering Dickey’s
Scott first encountered Dickey’s Barbecue Pit in the late 2000s during road trips through the South. Stopping at Dickey’s locations in Hattiesburg and Meridian, Mississippi, became a tradition, with the brand’s signature Big Yellow Cup and franchise opportunities prominently displayed. Although the timing wasn’t right then, Scott kept the idea in mind for years.

“In 2022, I started thinking about what I wanted to do next with my life, and Dickey’s immediately came to mind,” Scott recalled. “I made the call, and within two weeks, I purchased my first franchise. It felt like everything had come full circle.”

Expanding to Mississippi
Scott’s journey with Dickey’s began in Baton Rouge, Louisiana, where he operates a thriving location. Recently, he expanded his portfolio by acquiring three underperforming Dickey’s locations on the Mississippi Gulf Coast. These stores, two of which have been in operation for over 14 years, presented an opportunity to revitalize established businesses in a prime market.

“These locations have incredible potential,” Scott said. “The biggest challenge has been implementing active management and aligning them with Dickey’s proven system. I see a bright future for these stores as we bring them back to their full potential.”

Background and Expertise
Scott’s professional journey began with a degree in accounting and a decade-long career as a fraud investigator for the State of Louisiana. He later transitioned into mortgage banking and construction, eventually founding a company specializing in insurance restoration. Eight years ago, he entered the restaurant industry as a co-owner of a local Mexican restaurant, which sparked his passion for hospitality and laid the groundwork for his transition to franchise ownership.

“Dickey’s was my first experience with a franchise, and it’s been incredibly rewarding,” Scott said. “The structure and support the brand provides make it much easier to focus on delivering great food and service.”

Community Engagement
Scott’s commitment to community engagement sets him apart. In Baton Rouge, he’s built a strong partnership with Louisiana State University (LSU), providing meals for the baseball team, catering tailgates, and offering discounts to students and staff. Dickey’s has also joined LSU’s NCAA-compliant Red Card system, allowing athletes to use meal allowances at his location.

“Being involved with LSU has been a game-changer,” Scott explained. “It’s about more than business—it’s about being a part of something larger and supporting the community.”

Future Goals
Scott’s ultimate vision is to operate 10 to 15 Dickey’s locations across the region, including vacation destinations he loves. He’s also focused on developing his team, including General Manager Rob Perere, who has been with him since the beginning and is poised for a leadership role in the growing franchise group.

“My goal is to build a legacy—not just for myself but for the people who work with me and the communities we serve,” Scott shared. “Dickey’s has given me the tools and the support to make that vision a reality.”

Scott Carlton’s story is one of passion, resilience, and a relentless drive for success. From reviving underperforming stores to engaging with local communities, he is building a lasting legacy with Dickey’s Barbecue Pit. His journey offers a compelling example of what’s possible with hard work, vision, and a commitment to excellence.

Number of Stores: 1

Franchisee Since: 2010

Q: What made you decide to become a Dickey’s franchisee?
A: I was looking for a business opportunity that would fill a gap in the Twin Cities market. There wasn’t much barbecue around, and when I saw Dickey’s at an expo, I knew it was a perfect fit. After visiting the corporate office and meeting Roland Dickey, Sr., I felt confident that this was the right choice for me.

Q: What challenges did you face when opening your first Dickey’s location?
A: Opening in Minnesota’s winter posed some initial challenges, but I was fortunate to find a location that was set up well for a restaurant. It was an existing coffee shop that we renovated. Even though the start was slow, the steady growth over time made it all worthwhile.

Q: What role has catering played in your success?
A: Catering has been essential to my success. It makes up a huge part of my business and requires minimal additional labor. It’s profitable and has helped me balance in-store dining with off-site services. I’ve invested in marketing to grow our catering side, and it’s paid off, helping us maintain steady growth even in tough times.

Q: What’s been the key to your success?
A: The key has been being hands-on, staying connected with my customers, and building long-term relationships. I’ve been very involved in the day-to-day operations, and having a solid team around me has also been crucial. Our community involvement, both through catering and local events, has helped make my store a trusted part of the Eagan area.

Q: How important has your team been to the success of your business?
A: My team is everything. I’ve been fortunate to have very little turnover, and several team members have been with me for over a decade. That kind of loyalty and dependability is essential in this business. They help me focus on the bigger picture while ensuring the store runs smoothly every day.

Q: How do you balance work with family life?
A: My family has always been a big part of my business. My son Aaron worked with me for many years, and now he’s interested in coming back to help with the business in a bigger way. Having my kids involved has been a great way to keep the business connected to family values, and I’m hopeful that one of them will take over one day.

Q: What advice would you give to someone looking to get into the franchise business?
A: Be involved. Franchising is not a passive business model. You need to actively engage with your customers, your team, and your community. The more effort you put into your business, the more you’ll get out of it. If you’re passionate about the business and willing to put in the hard work, it can be incredibly rewarding.

Q: What’s next for your business?
A: Right now, I’m focusing on continuing to grow the catering side of the business while keeping our in-store operations strong. I’m content with the success we’ve had, but I’m always looking for opportunities to improve and stay connected with the community.

Q: How do you stay involved with your local community?
A: I’ve participated in events like the International Food Festival in Eagan and have built relationships with local organizations. It’s important to me that my restaurant isn’t just a place to eat but a part of the community. We’re not just serving great barbecue—we’re also part of what makes Eagan special.

Tom Eggerud – A Legacy of Growth, Community Impact, and Catering Success at Dickey’s Barbecue Pit

Background: Tom Eggerud is a long-time franchisee of Dickey’s Barbecue Pit in Eagan, Minnesota, who opened his doors in 2010. From humble beginnings, Tom has navigated the challenges of the restaurant industry and turned his single store into a thriving business.

The Path to Dickey’s: Tom’s journey to becoming a successful Dickey’s franchisee began years before opening his first location. In his search for a promising business opportunity, he recognized a gap in the Twin Cities’ market for barbecue. When he attended an expo where Dickey’s was represented, the opportunity seemed like a perfect fit.

Though there was only one Dickey’s location in the area at the time, Tom was impressed by the company’s potential and the people behind it, including Roland Dickey, Sr. himself. After visiting the corporate office and getting a firsthand look at the brand’s foundation, Tom knew he was ready to take the plunge. Within months of finding the right location, he opened his restaurant. Despite the challenges of opening in Minnesota’s winter, business grew steadily, and just a few years later, Tom found himself expanding rapidly.

Expansion and Challenges: Starting with one store, Tom’s ambitions quickly grew, and he expanded to multiple locations. However, not all of these stores were in prime condition. Many had been passed through several previous owners, which meant they required significant renovation and management overhaul. Over time, the growing number of locations became overwhelming, and Tom made the tough decision to consolidate back down to one store in Eagan. This single store would become his main focus, and with this newfound focus, the business saw a significant turnaround.

The key to this success was his decision to be hands-on, engaging directly with customers, ensuring consistent quality, and maintaining a robust marketing plan.

Catering: A Cornerstone of Success: One of the biggest contributors to Tom’s growth has been his focus on catering. He recognized early on that catering was a profitable and high-demand segment of the business, with minimal additional labor required. Catering became such a core part of his business that it made up 50% of his revenue in the years leading up to COVID-19. Even in tough times, catering continued to fuel Tom’s growth, helping him reach a strong balance between in-store dining and off-site services.

To support this, Tom invested heavily in marketing, using a mix of traditional advertising and more targeted approaches such as radio ads, print coupons, and community events. Having a dedicated marketing person on his team allowed Tom to stay on top of the business’s needs while continuing to build long-term relationships with local clients. His catering team became a key part of his daily operations, enabling Tom to focus on the bigger picture and long-term success.

Building a Strong Team: An essential factor in Tom’s success has been his commitment to building a loyal, reliable team. With minimal turnover and a strong work ethic, Tom’s employees, many of whom have been with him for over a decade, have helped ensure consistent service and quality. One employee, who has been with Tom for 12 years, has become a cornerstone of the team, embodying the kind of dependability and dedication that Tom values.

Tom’s dedication to his team extends beyond just ensuring they are paid well; he focuses on creating a positive work environment, treating his staff with respect, and maintaining long-term relationships. This loyalty is reflected in his personal connection to the business and his ability to empower his team to carry out the day-to-day operations with confidence.

Community Impact: Through his dedication to quality service and community involvement, Tom’s Dickey’s Barbecue Pit has become a staple in the Eagan area. He has participated in local events like the International Food Festival and partnered with local organizations, helping to further establish his restaurant as a trusted community presence.

Tom’s commitment to the people of Eagan has been a cornerstone of his success, and his restaurant is viewed as a local hub for great food, family-friendly service, and community engagement.

Family and Future Plans: A family man at heart, Tom hopes to pass his business down to one of his children. His oldest son, Aaron, who worked at the restaurant for many years, is now considering returning to the business and potentially taking on a leadership role. Tom’s commitment to family extends to his staff as well, with his children involved in the restaurant’s operations during their younger years. This sense of family and continuity has been vital to Tom’s long-term success and the stability of his restaurant.

Looking to the future, Tom sees potential for continued growth, particularly in catering, and remains open to new opportunities. While he’s content with his current success, he’s not ruling out future expansion, especially as he continues to focus on maintaining high standards of service and community involvement.

Advice for Aspiring Franchisees: For anyone considering entering the franchise world, Tom offers this piece of advice: “Be involved. If you’re doing it for the right reasons and you truly love the business, you need to be hands-on. There’s no such thing as a passive franchise. The more you invest in your business, the more you’ll get out of it.” Tom emphasizes the importance of passion, hard work, and dedication when it comes to franchising. Without active involvement and a deep commitment to the business, success is hard to come by.

Conclusion: Tom Eggerud’s journey with Dickey’s Barbecue Pit is a testament to perseverance, hard work, and dedication. By focusing on catering, building strong relationships, and staying actively engaged with his team and the community, Tom has transformed his restaurant into a thriving success. His story highlights the importance of being hands-on, committed to customer relationships, and adaptable in a changing market. As Tom looks toward the future, his story serves as an inspiration to other franchisees, proving that with passion and hard work, great things are possible.

Number of Stores: 1

Franchisee Since: August 2023

Q: What inspired you to join Dickey’s?
A: I’ve always been passionate about barbecue, and I admired Dickey’s as a family-owned brand with a strong legacy. It felt like the right fit for combining my love for barbecue with a trusted name.

Q: Why did you choose the Peoria location?
A: It was a low-risk investment opportunity with an existing location. I wanted to focus on rebuilding and optimizing the business while serving the community.

Q: How are you engaging with the local community?
A: I partnered with the city of Peoria to become the sole barbecue vendor for the Peoria Sports Complex during spring training, which has been a great way to boost visibility and connect with the community.

Q: What are your goals for the business?
A: 2024 is our learning year to refine operations, and 2025 will be about optimizing the business for profitability and consistency.

Q: What advice would you give to prospective franchisees?
A: Franchising isn’t just an investment—it’s a commitment. You need to fully embrace the brand’s values and be prepared to adapt and work hard to succeed.

Q: What challenges have you faced as a franchisee?
A: Overcoming the previous ownership’s negative reputation and navigating the fluctuating costs and labor challenges have been the biggest hurdles.

Q: How do you balance your entrepreneurial ventures?
A: I rely on strategic planning, community partnerships, and a hands-on approach to ensure my businesses thrive while maintaining focus on my goals.

Q: What sets your location apart from others?
A: Our focus on community engagement, marketing, and high-quality service has helped us stand out and win back customers while introducing new guests to Dickey’s.

Q: What do you appreciate most about Dickey’s?
A: I love that it’s still a family-owned business with a strong legacy. Having someone like Roland Dickey Jr. at the helm makes it feel personal and inspiring.

Q: Do you plan to expand in the future?
A: Yes, I’m interested in expanding to multiple locations once my Peoria store reaches peak performance.

Q: What did you do before joining Dickey’s?
A: I worked in insurance as a property and auto claims adjuster before transitioning into entrepreneurship and investing in industries like marketing and promotions.

Case Study: Ryan Vasquez – Revitalizing Dickey’s Barbecue Pit in Peoria, AZ

From Entrepreneur to Franchisee

Ryan Vasquez’s entrepreneurial journey led him to Dickey’s Barbecue Pit in August 2023. As an experienced investor with ventures in Washington and Arizona, Ryan was drawn to Dickey’s for its family-owned legacy and alignment with his personal passion for barbecue.

“I’ve been a huge barbecue enthusiast for years. When the opportunity to own a Dickey’s arose, it felt like a natural fit,” Ryan shared. “I loved that it’s still a family-run business with a deep history, which made it stand out from other franchise opportunities.”

A Strategic Acquisition

Ryan’s entry into the franchise world was strategic. By purchasing an existing location in Peoria, Arizona, he mitigated risk while stepping into a new industry. “The restaurant was already set up, so it was more about learning the business and figuring out what worked best for the location,” he explained.

However, challenges awaited. The previous ownership left a mixed reputation in the community, and Ryan knew he had to reestablish trust while increasing brand awareness.

 Rebuilding Community Connections

One of Ryan’s first initiatives was partnering with the City of Peoria. His restaurant became the exclusive barbecue vendor at the Peoria Sports Complex for the Mariners and Padres during spring training. This partnership included in-game promotions that showcased the restaurant, significantly improving its visibility.

“That visibility was a game-changer for us,” Ryan said. “Many locals didn’t even know the location existed, even though it had been there for seven years.”

Building a Strong Foundation

As a hands-on operator, Ryan focused on stabilizing the business before considering expansion. “We had opportunities to acquire additional locations, but I believe in solidifying one strong store before taking on more,” he shared. “It’s about doing things right the first time.”

Ryan views 2024 as the location’s learning year, with plans for optimization in 2025. “We’re focusing on refining our processes, understanding labor and cost metrics, and ensuring our guests receive the best possible experience.”

Advice for Aspiring Franchisees

Ryan’s experience in franchising offers valuable insights. “It’s not for the faint of heart,” he advised. “You have to buy into the brand and fully commit to making it successful. It’s not just an investment—it’s a lifestyle.”

He emphasized the importance of adaptability, passion for the brand, and a willingness to navigate challenges. “Barbecue is a labor of love. You have to live the brand and be ready for the unexpected because every week presents something new.”

Looking Ahead

With plans to grow the Peoria location and expand into multiple locations in the future, Ryan remains optimistic about his journey with Dickey’s Barbecue Pit. “Dickey’s has so much potential, and I’m excited to be part of its story. This is just the beginning,” he said.

Through his commitment to quality, community partnerships, and dedication to the Dickey’s legacy, Ryan Vasquez is paving the way for long-term success in Peoria, AZ.

Number of Stores: 1

Franchisee Since: April 2024

Q: What inspired you to become a Dickey’s franchisee?
A: After working in the restaurant industry for over 15 years, I was looking for an opportunity that would align with my passion for food and quality. When I discovered Dickey’s Barbecue, I knew it was the right fit. The brand’s focus on authenticity and providing high-quality, fresh meals really stood out to me. The training and support from the Dickey’s team were also huge factors in making this decision.

Q: Can you tell us about your background before opening your Dickey’s franchise?
A: I’ve been in the food business for 15 years, but before that, I worked in trucking for 2.5 years and spent 10 years in the gas station business. My experience in the service industry really prepared me for the challenges and rewards of running a restaurant.

Q: How has the experience been so far with Dickey’s?
A: It’s been great! The first few months were challenging, as it is with any new business. However, thanks to the ongoing support from the Dickey’s team, we were able to overcome those initial hurdles. Now, business is running smoothly, and we’re seeing a steady increase in customer loyalty. It’s been rewarding to see how the community has embraced our restaurant.

Q: How has the local community responded to your Dickey’s location?
A: The local response has been amazing. We’ve seen a significant number of customers returning regularly, and we even have people coming from nearby Rudy’s to dine with us. We’ve built strong relationships with our customers, which I believe is key to the long-term success of the business.

Q: What do you think sets Dickey’s apart from other barbecue franchises?
A: The quality of the food is unmatched. At Dickey’s, everything is prepared fresh every day. We don’t take shortcuts. The company’s dedication to providing authentic Texas barbecue and ensuring a consistent, high-quality experience for customers is what sets us apart.

Q: What advice would you give to anyone interested in starting a franchise?
A: My advice is simple—go for it. The franchise industry offers great opportunities, and the support you get from the Dickey’s team is invaluable. They’re there to help you with everything, from marketing to operations. It’s a great industry to get into, especially with a strong brand like Dickey’s.

Q: What are your goals for the future with Dickey’s?
A: My goal is to continue growing. We’re already looking at expanding and potentially opening two or three more locations. But first, I want to make sure the current location is a success and continues to grow. If we can do that, then we’ll expand even further. My ultimate goal is to double the success we’ve achieved so far.

Q: Is there anything else you’d like to share about your journey with Dickey’s?
A: I’m incredibly grateful for the support we’ve received from Dickey’s. It’s a family-oriented brand, and that’s something I truly appreciate. My brother-in-law and I are working together, and having that family connection has made the experience even more special. I’m excited for what’s to come and looking forward to the future with Dickey’s.

Case Study: Gourav Saini – A Success Story in the Dickey’s Barbecue Franchise

Background and Journey to Dickey’s

Gourav Saini’s journey into the Dickey’s Barbecue franchise began with over 15 years of experience in the restaurant industry, as well as experience in trucking and gas stations. Moving to Arizona in 2003, Gourav found himself at a crossroads, searching for the perfect business opportunity that would allow him to combine his passion for food with his entrepreneurial spirit. After years of exploration, he found the opportunity he was looking for with Dickey’s Barbecue Pit.

“The first time we came across Dickey’s, we knew it was the right fit,” Gourav shares. “It was the perfect barbecue brand that we were looking for, and the support and training from the Dickey’s team made all the difference. They helped us every step of the way.”

In 2024, Gourav, along with his brother-in-law, Gary, purchased three Dickey’s locations, with Gourav personally overseeing one. Despite the challenges of starting a new business, the duo’s determination and the exceptional support from Dickey’s ensured their success.

Overcoming Challenges and Gaining Customer Trust

As with any new business, Gourav faced initial challenges. The first month was particularly tough, as customer recognition and word-of-mouth were still in their early stages. However, Gourav’s commitment to providing fresh, high-quality meals made all the difference.

“We knew we needed to stay consistent and keep pushing through,” he says. “After a couple of months, things started to fall into place. Customers began to recognize us, and the steady flow of business was well worth the effort.”

One of the key reasons for the franchise’s success, according to Gourav, is the focus on quality. “We prepare our food fresh every day. The consistency in quality and portion size has helped build trust with our customers.”

The local community has quickly embraced Gourav’s location, and many have become regulars. In fact, Gourav’s store has seen customers from the neighboring Rudy’s restaurant, which is just 150 feet away, coming in weekly, with some spending up to $150 per month at his location.

The Future with Dickey’s

Looking ahead, Gourav has big plans for growth. While his current focus is on ensuring the success of his first location, he and Gary are already looking at opening additional stores in the coming years. “We are optimistic about the future. If everything continues going well, we may open two or three more locations. Our goal is to double our success,” says Gourav.

His ambition, paired with his strong work ethic and passion for quality service, signals a bright future not only for Gourav but for his family and the Dickey’s brand in Arizona.

Advice for Aspiring Franchisees

Gourav’s advice for others thinking about joining the franchise world is simple: “Go for it. The franchise industry is full of opportunities. The Dickey’s team has been incredible with support, from marketing to training, making it a great option for anyone starting out.”

As a proud Dickey’s franchisee, Gourav exemplifies what it means to succeed through hard work, commitment to quality, and a passion for providing customers with the best experience possible. His story serves as an inspiration for aspiring entrepreneurs looking to make their mark in the restaurant industry.

Number of Stores: 1

Franchisee Since: 2018

Q: What inspired you to become a Dickey’s franchisee?
A: I was working as a general manager for convenience stores for over 10 years, and I always had a passion for food and customer service. I noticed that San Bernardino lacked a good barbecue option, and when I tried Dickey’s, I knew it was the right brand for me.

Q: How did your previous experience help you prepare for owning a Dickey’s location?
A: My background as a general manager taught me a lot about operations, team management, and customer relations. These skills translated well into running my own business and helped me get my Dickey’s store off the ground. 

Q: What has your journey as a Dickey’s franchisee been like so far?
A: It’s been a learning experience, full of ups and downs, especially navigating the challenges brought on by the pandemic and rising costs. However, it’s also been incredibly rewarding, and I’ve learned a lot along the way.

Q: What were some of the biggest challenges you faced when opening your Dickey’s location?
A: One of the main challenges was finding the right location and making sure there was enough demand for the product. But once I got the ball rolling, ensuring consistent quality and building a loyal customer base were my primary focuses.

Q: How did you adapt your business during the pandemic and economic challenges?
A: When the pandemic hit, we faced supply chain issues and had to raise prices to cover costs. However, I quickly realized that the higher prices reduced foot traffic, so I adjusted by offering special deals and promotions to keep customers coming in.

Q: How do you feel about the current state of your business?
A: Things have improved compared to 2022 and 2023, and I’m feeling more optimistic for 2025. The economy is stabilizing, and we’re seeing more consistent customer traffic and sales.

Q: What do you love most about being a Dickey’s franchisee?
A: The support from the Dickey’s corporate team is incredible. Whenever I’ve needed help or advice, they’ve been there for me. That kind of partnership makes all the difference.

Q: What advice would you give to aspiring franchisees looking to open a Dickey’s location?
A: Be prepared for hard work and challenges, but also be ready to adapt and pivot when needed. Running a business takes commitment, but the support you get from Dickey’s and the quality of the brand makes it all worth it.

Q: What’s next for your Dickey’s location in San Bernardino?
A: I’m looking forward to expanding my customer base, enhancing community engagement, and potentially growing my business in the future. There’s a lot of potential for continued growth here in San Bernardino, and I’m excited to see what’s ahead.

Case Study: Mike Gebrael’s Journey as a Dickey’s Franchisee in San Bernardino, CA

Overview

Mike Gebrael’s journey with Dickey’s Barbecue Pit began in 2018, a decision that led him to open his franchise in San Bernardino, California. With over a decade of experience as a general manager in the convenience store industry, Mike was determined to own his own business. After identifying a lack of barbecue options in the area and thoroughly researching franchise opportunities, he found the perfect fit in Dickey’s. This case study highlights Mike’s path to success, the challenges he faced, and how Dickey’s unwavering support helped him thrive.

The Path to Dickey’s

Before opening his Dickey’s franchise, Mike spent 10 years as a general manager in the convenience store sector. “I decided to get my own business and I was looking for a good franchise,” Mike recalls. During his research, he realized that the San Bernardino area lacked a strong barbecue presence. After trying Dickey’s food and discovering its quality, Mike was sold on the concept.

“I wanted a franchise that had a strong support system and great food, and Dickey’s offered both,” says Mike. The combination of a proven business model and a community-driven atmosphere made Dickey’s a natural choice for Mike’s entrepreneurial aspirations.

Challenges and Resilience

Like many entrepreneurs, Mike faced several hurdles as he navigated his new venture. The post-COVID economy presented significant challenges, especially with rising meat prices.

“At the beginning, I raised prices to cover the cost of meats, but it didn’t work. The foot traffic dropped significantly,” Mike shares.

Determined to keep his business afloat, Mike quickly adapted by offering deals and lowering prices to encourage customers to return. “I couldn’t make the profit I wanted, but at least I was able to stay afloat and build a customer base during that tough time,” he recalls.

Fortunately, Mike’s perseverance paid off. By adjusting prices and offering value-driven promotions, he was able to retain loyal customers and attract new ones. “2023 and 2024 weren’t the greatest years in terms of sales, but I’m hopeful for 2025. I can see the momentum returning.”

Support from Dickey’s

One of the most significant factors in Mike’s success has been the ongoing support from the Dickey’s corporate team. “The support when you need it is invaluable,” Mike says.

“Anytime I’ve needed help or had questions, they’ve been there to assist and find solutions. The level of support is what sets Dickey’s apart from other franchises.”

Dickey’s offers extensive training to franchisees, which Mike found to be incredibly helpful, along with constant support in navigating challenges like inflation and market shifts. “The training was enough to help me operate the store successfully. My previous experience in management helped me, but the training gave me the guidance I needed to succeed as a franchisee.” 

Looking Ahead

As Mike looks to the future, he is optimistic about the growth of his business. Despite the tough years, he is hopeful that 2025 will bring more stability. “The economy has improved, and I see signs of better sales. I am excited to grow my business and serve the community with great barbecue,” he says.

Mike’s next goal is to focus on customer loyalty and community engagement, with plans to open a second location down the line. “I’m committed to growing in a way that supports my community and strengthens the Dickey’s brand,” he adds.

A Winning Partnership

Mike’s journey demonstrates the power of perseverance, adaptability, and strong support. By embracing the Dickey’s franchise model, Mike has been able to navigate economic challenges and continue to provide top-notch barbecue to his community. With plans for future growth and a solid foundation of support, Mike Gebrael’s success story is one of hard work, resilience, and a passion for serving great food.

Number of Stores: 3

Franchisee Since: April 2021

Q&A with Travis and Jessica Brown

Q: What inspired you to become Dickey’s franchisees?
A: My wife, Jessica, and I were looking for a business where we could take more control of our future. After exploring opportunities, we came across two Dickey’s locations for sale in Wyoming. We fell in love with the area and saw the potential to create something great here.

Q: How has your experience been since joining Dickey’s?
A: It’s been a journey of growth and learning. Our full-service location in Casper has been especially rewarding. The community appreciates the dine-in experience, especially after the isolation of COVID. It’s been fulfilling to bring something unique to the area.

Q: What makes your Casper location unique?
A: Casper is one of the few full-service Dickey’s locations in the country. While some customers were initially surprised by the concept, they’ve come to love the full-service experience. It offers a more relaxed dining atmosphere, which the community has embraced wholeheartedly.

Q: What previous experience did you bring to Dickey’s?
A: I’ve managed multiple businesses across various industries, from retail to distribution. I also helped grow a small restaurant in Arizona into a chain of five locations. Jessica and I saw franchising with Dickey’s as a chance to apply our skills to a business we could call our own.

Q: What challenges have you faced, and how have you overcome them?
A: Like any restaurant, managing food costs and labor are ongoing challenges. However, by fostering a culture of success and reducing turnover, we’ve built a strong, loyal team. Many of our employees have been with us for three or more years, which is rare in this industry.

Q: What advice would you give to someone interested in franchising?
A: Understand your numbers inside and out. Franchising isn’t just about following the playbook; it’s about learning how all the pieces fit together to drive success. Take the time to dive deep into the details of your business operations.

Q: How has the training and support from Dickey’s prepared you for success?
A: While our initial training experience had room for improvement, I’ve heard that it has since been revamped and is much better now. For us, it was more about leveraging our prior experience and learning on the job.

Q: Are you planning to expand further?
A: For now, we’re focused on solidifying the success of our three locations and one additional restaurant we own. Growth is always a possibility, but only if the timing and opportunity align perfectly.

Q: What sets your Dickey’s locations apart?
A: Beyond our Casper full-service concept, we’re proud of the culture we’ve built. Our low turnover and emphasis on employee growth create a better experience for both our team and our customers.

Q: What do you love most about being part of the Dickey’s family?
A: The ability to make a difference in our community. Seeing satisfied customers and creating jobs for locals is incredibly rewarding.

Get to Know Travis and Jessica:
Travis and Jessica Brown are dedicated franchise owners bringing the spirit of Legit. Texas. Barbecue.™ to Wyoming. Whether in Cheyenne, Laramie, or their innovative full-service Casper location, the Browns are committed to serving delicious food and fostering a welcoming environment for their team and customers alike.

Case Study: Travis and Jessica Brown – Pioneering Success with Dickey’s Barbecue Pit in Wyoming

Background

Travis and Jessica Brown, a dynamic husband-and-wife duo, ventured into franchising with a clear goal: to create a business they could call their own. With extensive experience across various industries, including running restaurants and managing businesses, they were well-equipped to take on the challenge.

In April 2021, the Browns purchased two existing Dickey’s Barbecue Pit locations in Laramie and Cheyenne, Wyoming. The opportunity not only allowed them to build a business but also to become integral members of their community.

Expanding with Innovation

After establishing themselves in Laramie and Cheyenne, Travis and Jessica identified a gap in the Wyoming dining market—full-service barbecue restaurants. When their initial plan to relocate the Cheyenne store to a larger space fell through, the Browns shifted gears. They decided to bring their vision of full-service dining to life in Casper, opening their third Dickey’s location in October 2024.

The Casper restaurant became one of the few full-service Dickey’s Barbecue Pit locations in the country, offering a unique dine-in experience. While some guests were initially surprised by the shift from fast-casual service, the full-service model quickly gained popularity. Travis noted that the community embraced the opportunity to enjoy a relaxed, sit-down meal—something that resonated deeply in a post-COVID world where many craved meaningful, in-person dining experiences. 

Overcoming Challenges

The restaurant industry is fraught with challenges, and the Browns faced their share, from managing food and labor costs to maintaining high-quality service. Travis emphasized the importance of building a culture of success within their team.

“Our turnover rate is significantly lower than industry averages,” Travis shared. “Some employees have been with us since we took over nearly four years ago. By fostering an environment where people can succeed, we’ve created a loyal, dedicated team.”

Travis and Jessica also focused on comprehensive staff training, ensuring their team understood not just what to do but why it mattered. This approach improved operational efficiency, enhanced customer satisfaction, and helped manage costs despite rising expenses.

Advice for Aspiring Franchisees

For those considering franchising, Travis offers sage advice:
“You have to understand where the numbers are coming from. Many people think following the franchise’s system is enough, but you need to dive deeper. Understanding the full scope of how each element affects the bottom line is critical to success.” 

Looking Ahead

While they currently manage three Dickey’s locations and another non-franchise restaurant, the Browns are focused on refining their operations before expanding further. “I love growing,” Travis said. “But it has to be the right place and the right time.”

The Browns’ Legacy

Through hard work, innovation, and a commitment to their team and community, Travis and Jessica Brown have turned their Dickey’s Barbecue Pit locations into thriving businesses. Their story is a testament to the power of resilience, adaptability, and a vision for something greater.