Year-Over-Year Sales Growth During Pandemic
Dickey’s Barbecue Pit CEO, Laura Rea Dickey, talked to Nation’s Restaurant News about the barbeque restaurant’s growth during a pandemic.
“We also focused on our mantra – evolve or fail. Both served us well. We doubled down on our technology platforms and were one of the first brands to launch contactless delivery in March. We made additional investments in online ordering to keep up with the shift from dine-in orders to online, carry-out and delivery.
We also cut franchise royalties by 50% for 14 weeks to help owners with cash flow and retain as many team members as possible.”