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Dickey's Barbecue Pit Food

The Team

Meet the Best of the Barbecue Business

Ronald Dickey

Roland Dickey, Sr.

Original Pit Master

Roland Dickey, Sr.

Original Pit Master

Mr. Roland Dickey and his siblings grew up hanging around the hickory-wood pits of his father’s Dallas restaurant, the original Dickey’s Barbecue Pit. As the son of our founder, Travis Dickey, Roland couldn’t help but develop a knack for cooking up savory barbecue favorites. In fact, many of the recipes on our menu were crafted by Mr. Dickey himself! However, he hadn’t always intended on becoming the Original Pit Master. Roland was pursuing a career in law at Southern Methodist University when he and his brother, T.D., stepped in to run the family-business upon his father’s passing in 1967.

Over his years running the restaurant, Roland and his brother were able to expand the business throughout the Dallas Fort Worth area, gaining popularity that extended well beyond the region. In 1994, Roland helped develop the first franchise location run by the Smiths, who are still franchisees to this day! In 2006, Roland passed the title of Pit Master to his son, Roland Jr., handing down a legacy that has spanned generations. Today, Roland travels the country to visit franchisees, hosts appreciation events, and remains active within our community of Dickey’s owners.

Ronald Dickey
Ronald Dickey Jr

Roland Dickey, Jr.

CEO, Dickey’s Capital Group

Roland Dickey, Jr.

CEO, Dickey’s Capital Group

You could say that Roland Dickey, Jr., Chief Executive Officer of Dickey’s Capital Group, the holding company of Dickey’s Barbecue Restaurants, Inc., has been with the brand since birth. As the grandson of Dickey’s founder, Roland knows the brand unlike anyone else. He grew up learning how to make Dickey’s famous slow-smoked meats from his father, fostering a great love for barbecue before heading off to Southern Methodist University to study Business Administration. Roland became the third generation of Dickeys to work with the brand in 1999 and was transitioned to his current role in 2016.

Under Roland’s leadership, Dickey’s has expanded from 20 locations to more than 500 nationwide and internationally. His expertise includes growth strategies that enable him to scale the family business and take it to new heights. In addition to Dickey’s restaurants, Roland also oversees a portfolio of businesses that include retail products, manufacturers, real estate, metal fabrication, and distribution companies.

Since beginning with the company, Roland has earned numerous recognitions, awards, and accolades for his work on the Dickey’s brand. This includes such honors as being named in Nation’s Restaurant News’s 50 Most Powerful People in Foodservice, D Magazine’s Top 500 CEOs list, and Restaurant Business’s Top 20 Leadership Power List, just to name a few. With Roland at the helm, Dickey’s continues to be a family-run business with an emphasis on the quality food and Southern hospitality that made us famous.

Ronald Dickey Jr
Laura Rea Dickey

Laura Rea Dickey

CEO, Dickey’s Barbecue Restaurants, Inc.

Laura Rea Dickey

CEO, Dickey’s Barbecue Restaurants, Inc.

Laura Rea Dickey serves as the Chief Executive Officer of Dickey’s Barbecue Restaurants, Inc. With over 20 years of experience in the marketing and information technology fields, Laura Rea continually inspires innovation in the Dickey’s brand while keeping spirits high with her witty sense of humor.

Before her role as CEO, Laura Rea worked with various marketing agencies to grow large scale brands such as W Hotels, American Heart Association, and Chick-Fil-A. Specializing in the intersection between technology and marketing, she became an expert at turning data insights into tangible business solutions. With these skills in tow, she came to work for Dickey’s Barbecue Pit Inc., soon becoming the Chief Information Officer. In this role, she implemented a new technology infrastructure that included data reporting, information security, and tools for franchisees.

In 2017, Laura Rea took her seat as CEO, but we don’t think she’s been doing much sitting since then. Always on the hunt for growth opportunities, Laura Rea has overseen our international development, launched new additions to our menu, and helped pioneer programs that have contributed to positive same store sales in all digital channels over the past three years. And it’s not just the Dickey’s team that has taken notice of her successes, either. In 2019 alone, Laura Rea Dickey was named to the Nation’s Restaurant News Power List, featured in D Magazine’s Top 500 CEOs, and awarded the Lifetime Achievement Award from Hospitality Technology.

In addition to spearheading Dickey’s Barbecue Restaurants, Inc., Laura Rea also serves on the board of our nonprofit, The Dickey Foundation, that supports first responders and their families. A true leader in every sense of the word, Laura Rea is driving Dickey’s forward while keeping to the values that make our family-owned brand so special.

Laura Rea Dickey
Renee Roozen

Renee Roozen

Chief Administration Officer

Renee Roozen

Chief Administration Officer

Renee Roozen serves as Dickey’s Capital Group, Inc.’s Chief Administration Officer, managing all human resources and legal functions as well as cross functional project management between Dickey’s and affiliate brands. It’s a busy job, but there is no one better suited for it than Renee. With an extensive background working with similar brands in operations and training, Renee started with the company as the Vice President of Operations at Dickey’s Barbecue Restaurants, Inc. in 2015. Recognizing her skills and talents, she was transitioned to President before taking on the role of CAO at Dickey’s Capital Group, Inc. Today, Renee uses her expertise to create strategic partnerships, manage large teams, and keep things here at Dickey’s running smoothly.

Renee Roozen
Jeff Gruber

Jeff Gruber

Senior Vice President of
Franchise Administration

Jeff Gruber

Senior Vice President of
Franchise Administration

Jeff Gruber, our Senior Vice President of Franchise Administration, works to create a rewarding franchise opportunity that enables aspiring entrepreneurs to realize their dream of business ownership. He prioritizes creating lasting relationships between our Pit Owners and our Home Office to facilitate our franchisees’ growth.

Jeff joined the Dickey’s family in 2008 in the marketing department. Since then, Jeff has spearheaded a variety of initiatives across multiple departments that have pushed the company forward. His years of experience with Dickey’s gives him unique insight into the brand and what it takes to develop a truly effective franchise model that puts franchisees first.

Jeff Gruber
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