Dickey’s Barbecue Pit Introduces it’s Revised Bar Program
The World’s Largest Barbecue concept is going back to its roots which were established in 1941 when a small barbecue stand sold barbecue sandwiches and ice-cold beer. The newly designed beverage ingredients give a nod to the Dickey family with Tres Generations Margarita – featuring Tres Generations Reposado with a nod to the third generation of Dickey’s family leadership that is celebrating its 80th anniversary!
When revamping the bar program Beverage Director Dan Timm figured he would look to see what people typically enjoy drinking while barbecuing in their back yard. So he went with staples like lemonade, ice tea, whiskey, ice cold beer and moonshine.
After finalizing some staples, he curated a new bar menu. Some of the new beverages include:
- Hickory Old Fashioned – bringing the smoke without fire to our bar guests.
- Bourbon Cheery Fizz – featuring Balcones bourbon from Waco, TX.
- Double Lemon Drop – crafted with homemade vodka lemonade.
- Peach Tea – featuring Dickey’s famous Sweet Tea with peach whiskey.
- Blackberry Lemonade – crowd favorite with a strong kick from blackberry moonshine.
Local beer and wines are also served.
Timm estimates that Owner Operators will see an increase of 10-15% in sales by selling alcohol. “People like to go in and sit and have a beverage then order their food, and order another drink while they wait” says Timm.
“We are happy to offer our guests a chance to stay a while, watch a game, have fun on the patio while enjoying barbecue with new beverages” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. The company is helping all Owner/Operators with personalized bar menus, training and tech support for beverage service.
*Each beverage menu will vary by location, and many states will offer local beers and wines to give it a personalized experience while keeping it local.
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