Dickey’s Barbecue Pit Franchise Provides Multiple Revenue Streams for Success
When choosing the right franchise opportunity, it’s important to look into how the franchise model responds to industry changes. When consumer trends shift, do they stick with their traditional revenue streams or take advantage of opportunities to create new avenues for success? Can they find ways to do both, merging established practices with innovation? The last choice is a winning formula as brands like Dickey’s Barbecue Pit have proven by capitalizing on new revenue streams, while still leveraging traditional options to continually serve guests the same barbecue experience they have come to know and love for nearly 80 years.
Here are the multiple revenue streams offered to Dickey’s Franchise owners:
Dine-in. Dickey’s has been in the barbecue business since 1941, cultivating a love for authentic Texas-style barbecue with fans around the world. The BBQ brand offers a footprint to fit almost every space, but nothing is quite like the family feel that dine-in brings. Guests can stay awhile and enjoy an inviting place to meet with friends and family while eating delicious, slow-smoked barbecue or grab their grub to-go through Dickey’s two-minute order to pay process. The world’s largest barbecue franchise’s extensive menu relies on a few key ingredients that are used to create an impressive amount of savory combinations so Dickey’s franchisees can make the most of their offerings while keeping costs low and driving up profits.
Online Ordering. In the last month, Dickey’s Barbecue Pit experienced a 391% increase in online ordering and an average check size increase to more than $35. Both surges can be attributed to the brand’s investments in a streamlined online ordering system. Currently, online ordering serves as one of the strongest sources of revenue for franchisees, and Dickey’s expects this trend to continue well beyond a post-COVID world.
Curbside and Delivery. As one of the first brands to launch contactless delivery, Dickey’s has always been a trailblazer in the industry. With orders through the Dickey’s App accounting for 90% of off-premise online orders, advanced and seamless technology has been a key player in the brand’s success. Dickey’s built an in-house team of third-party experts back in 2016 to offer franchisees a resource in navigating all of the different vendors early on in the fast-casual off-premise landscape. Dickey’s technology systems and in-house development team also enabled the brand to quickly launch curbside pickup, a service that 59% of restaurants adopted when dining rooms were forced to close due to the pandemic.
Catering. Dickey’s franchise owners are experts at catering any size event. The Texas-style barbecue brand offers the support of barbecue catering experts, available at 1-866-BARBECUE, who will answer questions, give quotes and build out customized menus so Owner/Operators can focus on taking care of guests. Dickey’s offers complimentary delivery for its full-service catering, delivery buffet and box lunch options. The award-winning franchise also recently launched Big Yellow Box self-service options, perfect for smaller gatherings of up to 12. The Big Yellow Box is a self-contained catering selection that can be picked up or delivered with contactless delivery, making it a safe, suitable offering for today’s climate
Holidays. Dickey’s knows a thing or two about family gatherings, which is why their holiday offerings are a tradition for many families and a staple at holiday office parties across the U.S. Dickey’s combines convention and innovation to create a variety of options from Holidays Feats to a la carte meats that fans love. In 2019, Dickey’s sold more than 100,000 pounds of turkey, and with Dickey’s current record sales, the brand shows no signs of slowing down ahead of this holiday season.
“Dickey’s has been serving up true Texas-style barbecue for many years, and with each passing year, we get a little bit more creative in how we offer it,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “In business, you have to be adaptable to every situation thrown at you. Dickey’s has always been quick to evolve to industry changes, and this tactic has allowed us to provide several different ways for our franchisees to bring in revenue.”